Associate Director Regional Marketing Specialist- South Central Region

$166.35k - $201.57k

Bristol Myers Squibb

Bristol Myers Squibb seeks an Associate Director of Regional Marketing for Hematology/Cell Therapy covering the South Central and Southwest regions. This senior in-market role bridges regional markets and headquarters, managing thought leader engagements, speaker development, advisory boards, and promotional education programs while ensuring compliance.

Responsibilities

Engage with thought leaders and regional healthcare professionals for market insights and feedback
Support advisory board execution and identify appropriate HCP consultants for engagement
Develop and train speakers for compliant promotional education programs and monitor program effectiveness
Collaborate with cross-functional field and home office teams on account plans and regional strategy execution
Attend congresses and industry meetings to participate in regional and national physician discussions

Requirements

Minimum 5 years product marketing, field sales, or field medical experience
Minimum 5 years hematology or specialty therapeutics experience
Bachelor's degree required or higher
Marketing, sales management, or launch experience strongly preferred
Thought leader engagement, advisory board, and speaker bureau experience preferred
Strong clinical knowledge in complex disease states and proven stakeholder relationship building
Ability to manage large geographic territory and multiple projects with frequent business travel (70%)

Compensation: $166,350 - $201,571 base

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Vacancy posted 1 day ago

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