Digital Marketing Coordinator

Digital Marketing Coordinator

The Digital Marketing Coordinator is responsible for supporting the development, execution, and optimization of digital marketing initiatives that drive brand awareness, lead generation, customer engagement, and revenue growth for the organization's IT hardware, software, cloud, and professional services offerings. This role collaborates closely with Sales, Partner Alliances, Solution Architects, and Marketing leadership to execute integrated campaigns across digital channels including email marketing, social media, website content, paid advertising, webinars, and marketing automation platforms.

The ideal candidate combines creativity, organization, and analytical skills to help promote technology solutions, OEM/ISV partner offerings, and company services to targeted audiences ranging from technical stakeholders to executive decision-makers. The Digital Marketing Coordinator will assist in campaign coordination, content publishing, performance reporting, lead management, and event promotion while ensuring alignment with corporate branding, go-to-market strategies, and business objectives.

Responsibilities:

• Create and schedule social media content across platforms including calendars, LinkedIn, and other business-focused digital channels.
• Update and maintain website pages, landing pages, and blog content.
• Monitor campaign performance metrics including website traffic, engagement, conversion rates, marketing-qualified leads (MQLs), and return on investment (ROI).
• Generate marketing performance reports and provide recommendations for optimization and continuous improvement.
• Support event marketing activities including webinars, customer events, trade shows, and virtual campaigns.
• Ensure compliance with brand standards, messaging consistency, and applicable data privacy regulations.
• Stay current on digital marketing trends, emerging technologies, and IT industry developments.
• Assist in development of use cases, case studies, and customer success stories tied to business outcomes.
• Support various internal corporate marketing content initiatives.
• Coordinate with sales, partners, and technical teams to gather content and insights.
• Design, clean up, and standardize PowerPoint presentations to meet brand guidelines.
• Ensure all deliverables maintain consistent messaging, tone, and visual identity.
• Help manage timelines, approvals, and project workflows across initiatives.

Requirements:

• Understanding of B2B marketing strategies and lead generation practices.
• Familiarity with digital advertising platforms including Google Ads, LinkedIn Campaign Manager, and social media management tools.
• Strong written and verbal communication skills with the ability to create and edit professional marketing content.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Proficiency with Microsoft Office Suite and collaboration tools.
• Experience supporting OEM/vendor partner marketing programs is a plus.
• Basic understanding of enterprise technology solutions including infrastructure, cloud, cybersecurity, networking, storage, and software platforms preferred.

Education and Experience:

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 2+ years of experience in digital marketing, preferably within an IT hardware and software sales company.

Annual Salary Range is $55K – $65K depending on experience. The compensation range reflects the Company's reasonable expectations at the time of posting. We consider a number of factors when making individual compensation decisions including, but not limited to, skill sets, experience and training, and other business needs. [This role may also be eligible to participate in a discretionary incentive program, subject to the rules governing the program]

Technologent is an Equal Opportunity Employer -- EEO/AA Employer/Vet/Disabled -- for reasonable accommodations, please contact us at View email address on click.appcast.io

Technologent is a Global Provider of Edge-to-Edge℠ Information Technology Solutions and Services for Fortune 1000 and SMB companies. We offer a unique blend of business practices that are aligned to solve for top CIO concerns. Our core competencies focus on data center infrastructure, business continuity, data protection, service automation and orchestration, continuous intelligence, monitoring, connectivity, collaboration and cybersecurity. These practices are supported by our professional services, digital transformation services and financial services offerings. By providing custom solutions and services designed to fit your business needs, we enable your organization to be more agile, responsive and competitive. Technologent empowers your company to ascend to the next level in IT.

Headquartered in Irvine, CA, Technologent has offices throughout the US and proudly serves clients around the world. When partnering with Technologent, organizations benefit from the highest caliber of professionals, committed to delivering exceptional business outcomes backed by unmatched service and support.