Digital Ad Operations Specialist

Digital Ad Operations Specialist

Location: Santa Clara, California (Partial Remote - Onsite 3x per week)

Duration: 6 month contract

Role Overview

As a Digital Ad Operations Specialist, you will be essential to scaling customer acquisition efforts by ensuring the flawless and efficient launch of high-impact paid campaigns. This role involves owning the execution and optimization of digital media campaigns in ad servers and paid media platforms. This is not a basic campaign trafficking role; we are looking for a candidate who can own campaign execution, troubleshoot technical issues, analyze performance, and make strategic optimization recommendations tied to business KPIs.

Key Responsibilities

• Build and launch campaigns, ad sets, and individual ads across key channels, and create/traffic tags across platforms.
• Partner with the campaign team to plan for the upcoming quarter and review current campaign performance.
• Monitor campaigns closely, especially during the first 48 hours, and execute ongoing optimizations throughout the campaign lifecycle.
• Lead the technical QA process for all ad creative-including static, rich media, video, and third-party tags-to ensure they meet standards.
• Investigate and reconcile data discrepancies greater than 10% between ad servers, DSPs, and publisher reporting systems.
• Oversee audience targeting integration and manage audience match rates across platforms.
• Provide weekly optimization and performance reporting, utilizing advanced Excel skills for data analysis.
• Identify additional targeting opportunities and performance improvements, providing recommendations rather than simply executing requests.

Required Qualifications

Experience: 3-6 years of dedicated experience in Ad Operations, Digital Media Operations, or Ad Technology roles with a background in B2B marketing/advertising and full-funnel digital campaigns.

Technical Skills:

• Expert-level proficiency and hands-on experience with Google Campaign Manager 360 (CM360).
• Strong hands-on experience with Display & Video 360 (DV360) and LinkedIn Ads.
• Deep expertise in other DSPs like The Trade Desk (TTD) and major social platforms including Meta and Reddit.
• Advanced Excel skills for data analysis, reporting, and troubleshooting.
• Comfort with HTML, JavaScript, rich media formats, VAST/VPAID for video, and current privacy regulations.

Preferred Qualifications

• Experience with LiveRamp, Bombora, Demandbase, or other ABM or audience-focused vendors.
• Proven ability to diagnose and resolve complex technical issues under pressure.
• A self-motivated, curious, and proactive problem-solver with strong critical thinking skills.
• Strong interpersonal skills for managing diverse stakeholder groups and fostering internal and external relationships.

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico.

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Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Everforth Apex team member can provide.

Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our Benefits Department at [email protected] or View phone number on click.appcast.io. Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered.

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