Head of Marketing - Events

Job Description

Job Description

Infopro Digital, the B2B group specialising in information and technology, is currently looking for a Senior Event Marketing Manager to strengthen the team at its Risk Global business.

About the Company

Infopro Digital is a global B2B group with more than 4,000 employees across 26 countries, delivering information, data and technology solutions to professional communities across automotive, risk and insurance, construction, industry and retail.

Risk Global operates as part of Infopro Digital, bringing together leading financial services brands focused on capital markets. With offices in Hong Kong, Lisbon, London, Nashville, New York and Singapore, Risk Global delivers research, events, marketing services and data solutions to senior professionals across global financial markets.

Risk Global is the preeminent industry source of research and data for financial services professionals focused on the transfer and management of risk. Through its platforms and events, the business delivers high‑value insight and analysis to clients across the global capital markets ecosystem.

Role Overview

As Senior Event Marketing Manager – Americas, you will lead the event marketing strategy across the region, driving audience growth, brand positioning and commercial performance for Risk Global’s events and market access solutions.

This is a high‑impact role within a fast‑paced environment, working across multiple brands, products and teams to deliver integrated marketing campaigns and support revenue growth.

Key Responsibilities

• Develop event marketing strategies for the Americas in partnership with Sales and Product teams
• Define and execute integrated, multi‑channel marketing campaigns aligned to business objectives
• Plan and deliver marketing strategies across products, regions and target audiences
• Own and track marketing performance against KPIs, revenue targets and audience growth metrics
• Lead marketing delivery across key flagship events including Risk Live Boston, Energy Risk USA, Tech & Data in Financial Markets and Risk Live Nashville
• Set, manage and optimise marketing budgets to maximise return on investment
• Monitor market trends, competitor activity and customer behaviour to inform strategy
• Analyse internal and external data to drive audience development and database growth strategies
• Collaborate with global marketing teams to deliver consistent cross‑regional messaging and campaign alignment

Requirements

· Events marketing experience is a must. Preferably in a B2B environment.

· Strategic thinker with strong execution and project management skills

· Strong knowledge and understanding of the marketing mix, including both digital and direct marketing

· Proven success in driving qualified leads and achieving revenue goals

· Analytical with the ability to translate outcomes into creative/innovate initiatives

· Strong understanding of market research

· Experience in developing and executing new product launches

· Strong proficiency in PPC, social media marketing, and campaign optimization

· Commercially focused and driven with the desire to aggressively grow revenues in the Americas

· Thrives under pressure and is proactive at coming up with solutions

· A skilled communicator and influencer

Benefits

We know great people make great companies. Infopro Digital is defined by people and passion while being powered by knowledge and innovation. Everything we do is centered on trust, integrity and respect. Our collaborative approach drives creativity across our markets; and our focus on giving teams ownership allows us to build an entrepreneurial culture where our people and brands can thrive and grow.

As well as working with the most interesting, talented and fun people, we operate a culture where success is recognized.

You will be supported throughout your career, tailoring your development through management support, internal and external training courses, and on the job training.

In addition to a competitive salary we offer the following benefits:

• 20 Vacation Days (rising to 25 days)
• 5 Paid Sick Days
• 11 Paid Company Holidays
• Medical, Dental & Vision Insurance (including life insurance)
• 401k Plan Plus Match
• Flexible Spending Account (FSA)
• We’re proud to support employee wellbeing with a dedicated menopause policy and a culture of open, inclusive support.
• Short-term and Long-term Disability
• Employee Assistance Program
• Flexible Working
• Office Gym Membership
• Employee Referral Scheme

Our foundations and values:

At Infopro Digital, we are driven by core values such as entrepreneurial spirit, constant customer focus, promoting diversity, striving for significant impact, and a collaborative culture. By joining us, you become part of a dynamic community that embraces these values daily, shaping the future with passion and commitment.

Diversity is one of our core values. We are convinced that our teams, drawn from all backgrounds and with diverse experiences, are one of the key drivers of our success. The Group is committed to a policy of equal opportunities and inclusion, from recruitment to career development, and we strive to provide an equitable working environment to promote the well-being of our teams.

Learn More About Us

Infopro Digital is a B2B group specializing in information and technology. The group is present in 26 countries and employs over 4,000 people. Its innovative solutions are aimed at professional communities in 5 key economic sectors: construction & public sector, automotive, risk & insurance, industry and retail.

Thanks to the group’s sectorial expertise, Infopro Digital covers all the needs of professionals. Its solutions enable decision-makers to make informed decisions and companies to sustainably develop their commercial activity and performance.

Equal Opportunities

We provide equal opportunities to employees and job applicants and do not discriminate, either directly or indirectly, on the basis of any protected characteristic or any other characteristic or activity protected by law.

To comply fully with equal opportunities legislation, we monitor all job applications. Applicants are therefore asked to complete equal opportunities questions as part of the application process. This information is collected anonymously, stored securely, and used solely for monitoring purposes. There is no obligation to provide this information, and all applicants will be treated equally whether or not they choose to do so. customers make informed decisions and companies develop their business and sustainable performance.