Marketing Specialist

Marketing Specialist Full Time Irving, TX US Key Responsibilities Create and update marketing materials including print collateral, digital ads, social media assets, flyers, direct mail pieces, and promotional signage Utilize Adobe Creative Suite (and related creative tools) to design and edit branded marketing materials Lead creative asset preparation and delivery for campaign execution, coordinating across internal teams and external partners Develop content for social media channels and digital marketing campaigns Bonus: Edit and format video content for social media, digital advertising, and promotional campaigns Vendor & Collateral Management Manage ordering, production, and inventory of marketing collateral and branded merchandise including yard signs, door hangers, apparel, water bottles, promotional giveaways, and event materials Manage relationships with print vendors, promotional suppliers, and fulfillment partners to ensure quality, cost efficiency, and timely delivery Track marketing inventory and maintain organized distribution of materials across service areas and events Community Outreach & Public Relations Support Lead planning and coordination of community engagement initiatives including ribbon cuttings, chamber events, mayor and city leadership meet-and-greets, and public-facing expansion announcements Build and maintain relationships with local municipalities, chambers of commerce, community boards, and neighborhood organizations Create, update, and manage media contact lists for local public relations efforts Manage press release distribution and public relations coordination for market launches and expansion efforts Events, Sponsorships & Local Market Activation Research, evaluate, recommend, and execute local events, sponsorships, and community partnership opportunities in target service areas Lead sponsorship activations and event participation to maximize brand visibility and local engagement Manage budgets for events, sponsorships, and community outreach activities to ensure effective allocation of marketing spend Analyze performance and provide reporting on local marketing initiatives and community engagement outcomes, using insights to inform future activations Conduct market analysis and competitive research to inform growth strategy Social Media Strategy & Execution Develop and execute social media strategy aligned with brand and growth objectives Create and manage content across social platforms, ensuring messaging consistency and audience engagement Own the social media content calendar, including campaign planning, cadence, and cross-channel alignment Develop and deliver creative assets for social campaigns (organic and paid) Monitor performance metrics and optimize content strategy based on engagement, reach, and conversion data Cross-Functional Collaboration Partner with Sales and Product teams to align go-to-market initiatives and support revenue goals Coordinate with agencies, external vendors, and marketing technology platforms to support campaign execution Support marketing budget planning, allocation, and performance reporting Share marketing performance insights and recommendations with marketing leadership Please feel free to review our Benefits at the following link: #J-18808-Ljbffr