Practice Manager

About AEG

At AEG, we're building something bigger than great eye care, we're creating careers, developing leaders, and making a meaningful difference in the communities we serve.

You'll join a team that:

• Invests in leadership development and internal growth.
• Believes people and performance go hand in hand.
• Values collaboration, authenticity, and continuous learning.
• Celebrates wins, supports challenges, and grows together.
• Gives leaders the autonomy to make an impact while providing the support they need to succeed.

About the Role

At AEG, we believe great patient experiences begin with great teams. As a Practice Manager, you'll inspire, develop and support the entire team, deliver exceptional patient care, and achieve meaningful business results.

The Practice Manager will create an environment where people feel seen, supported, challenged, and celebrated. We believe accountability and compassion go hand in hand, and our leaders are expected to develop people as intentionally as they drive results. This role serves as the primary on-site leader and is accountable for creating a consistent, patient-centered, and high-performing practice environment.

The Practice Manager leads through people, process, service, technology, and business execution. This includes supporting patient flow, reinforcing service expectations, coaching team members, managing operational priorities, and ensuring the practice team is aligned to patient care standards, provider needs, and performance goals.

This role partners closely with the Optometrist and Field Leadership to support clinical service alignment, team development, operational consistency, patient handoffs, practice growth, and overall business success. The Practice Manager must be able to lead in a fast-paced environment, interpret performance trends, support team adoption of systems and technology, and guide the practice through evolving business and patient care needs.

• Lead daily practice operations, patient flow, staffing, scheduling, labor planning, service execution, and operational consistency across the practice.
• Serve as the primary on-site floor leader by supporting team alignment, patient needs, service recovery, and real-time operational priorities throughout the day.
• Establish clear expectations for practice staff and ensure team members understand daily priorities, role responsibilities, patient care standards, and performance goals.
• Partner with the Optometrist to support exam flow, clinical support expectations, required medical services, patient handoffs, team readiness, and evolving service offerings.
• Lead, coach, develop, recognize, and hold practice team members accountable for performance, patient care standards, service behaviors, and role expectations.
• Support new hire development, ongoing training, company initiatives, technology updates, process changes, and practice-level learning needs.
• Reinforce exceptional patient service behaviors that support trust, clear communication, timely follow-up, and a smooth patient experience.
• Monitor patient feedback, service trends, communication gaps, remake opportunities, and operational barriers that may impact patient experience or business performance.
• Review daily, weekly, and monthly results to identify performance trends, gaps, risks, and opportunities.
• Partner with the District Manager to support sales, margin, payroll, profitability, patient experience, operational goals, and practice growth.
• Communicate key business priorities to the practice team in a way that connects results to behavior, patient care, and operational execution.
• Use reports, observations, and trend data to identify opportunities across patient access, optical service, staffing, payroll, patient experience, and operational efficiency.
• Learn and adapt quickly to practice systems, reporting tools, patient care technology, operational software, and evolving digital workflows.
• Support team adoption of current and future systems, software updates, workflow changes, and AI-enabled tools as they are introduced into the practice environment.
• Ensure operational accuracy across systems, patient transactions, benefit-related workflows, documentation, orders, reporting, communication, and service follow-through.
• Support company policies, compliance expectations, asset protection, loss prevention, confidentiality, and operational standards.
• Share best practices and support company initiatives that improve practice performance, patient care, team development, and operational consistency.
• Performs other duties as needed and as assigned by field leader.

• COVT Required
• Minimum of 3+ years of leadership experience in optical, healthcare, retail, hospitality, or a comparable service environment required.
• High school diploma or equivalent.
• Business, hospitality, healthcare, optical, or management education preferred; equivalent experience may be considered.
• Eyecare or optical practice leadership experience preferred.
• Optical technical knowledge or comparable healthcare, retail, or service leadership experience required.
• Optician certification preferred.
• Demonstrated ability to lead, coach, develop, and hold team members accountable.
• Ability to guide team members across multiple practice functions and levels of experience.
• Strong communication, coaching, observation, and follow-up skills.
• Ability to analyze reports, trends, business gaps, patient feedback, and performance data.
• Ability to connect business results to team behaviors, patient care, and operational execution.
• Ability to think strategically while also identifying specific behaviors, process gaps, and coaching opportunities.
• Ability to manage competing priorities in a fast-paced patient care environment.
• Ability to learn software quickly and support team adoption of current and future practice technology.
• Adaptability supporting evolving systems, tools, and AI-enabled technology within the practice.
• Ability to partner effectively with Optometrists, District Managers, practice staff, and support teams.

Full-Time Employee Benefits

• 401(k) with company match
• Medical, dental, vision, life, STD, and LTD benefits
• Employee vision discount program
• HSA/FSA
• Paid time off
• Paid holidays

Physical Demands

• Ability to utilize office and practice equipment.
• Prolonged sitting, standing, and walking.
• Ability to move throughout the practice to support patient flow, team needs, and operational execution.
• Ability to lift up to 10 lbs.