Field Marketing Coordinator

Field Marketing Coordinator – Mature Market GrowthBarry's is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it's the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that's as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.Please be aware that smoking is prohibited in all indoor areas of Barry's studios and corporate offices.About the RoleThe Field Marketing Coordinator – Mature Market Growth is responsible for driving & executing sustained growth and maximizing client engagement within established Barry's studio markets. This role focuses on hyper local execution in increasing client acquisition, reactivating lapsed clients, and driving higher visit frequency among existing members.The Field Marketing Coordinator partners closely with Studio Operations and Corporate Marketing to implement targeted marketing strategies that optimize studio performance and class utilization. This role ensures that mature studios maintain strong our brand presence, continue to attract new clients, and deepen engagement with existing members.The Field Marketing Coordinator will leverage local partnerships, community activations, targeted outreach, and data-driven marketing initiatives to execute studio-level growth objectives.What You'll DoLocal Market Growth StrategyExecute marketing strategies that support continued growth in established Barry's marketsIdentifying opportunities to increase demand and class utilizationSupporting studios in attracting new clients to the brandMaintaining Barry's visibility and brand relevance in competitive marketsPartnering with studio leadership/operation teams to identify market-specific growth opportunitiesClient AcquisitionDrive new client acquisition through local marketing initiatives and partnerships.Identifying and developing relationships with local businesses, corporate partners, and community organizations, and social networks/platformsSupporting targeted outreach campaigns that introduce new clients to Barry'sActivating grassroots marketing initiatives that generate trial classesClient Engagement GrowthDrive strategies that increase client visit frequency and long-term engagement.Working closely with Tier 1 Campaign Managers to utilize the brand campaigns to elevate paid attendanceSupporting initiatives that encourage members to attend classes more regularlyDeveloping community-based programming and events that strengthen client loyaltyPartnering with studios to create campaigns that reward consistency and engagementCommunity Partnerships & Local MarketingDevelop strong partnerships that support brand visibility and ongoing client acquisition.Building relationships with key local businesses and organizationsCoordinating events and partnerships that introduce Barry's to new audiencesSupporting corporate wellness programs and local brand collaborationsLapsed Client ReactivationSupport studio teams in re-engaging lapsed clients and encouraging them to return to Barry's.Identifying lapsed client cohorts and reactivation opportunitiesSupporting targeted marketing campaigns that encourage return visitsPartnering with studio teams to create compelling incentives or community-driven initiativesKPI Ownership & Performance Tracking - Mature Market Growth KPIsThe Field Marketing Coordinator is responsible for supporting studio teams in achieving key performance metrics in mature markets.The Field Marketing Coordinator is accountable for driving marketing initiatives that support the following growth objectives:Qualifications2–4 years of experience in marketing, field marketing, community marketing, or a related role (fitness, hospitality, retail, or lifestyle brands preferred)Proven ability to support local market growth initiatives and execute marketing strategies across multiple locations or regionsExperience driving client acquisition through grassroots marketing, partnerships, and community engagement effortsDemonstrated ability to build and maintain relationships with local businesses, corporate partners, and community organizationsStrong understanding of customer lifecycle marketing, including acquisition, engagement, retention, and reactivation strategiesComfortable analyzing performance metrics (e.g., acquisition, conversion, utilization, retention) and translating insights into actionable recommendationsExperience supporting targeted campaigns, events, and activations that drive trial and repeat engagementHighly organized with strong project management skills; able to manage multiple initiatives and deadlines simultaneouslyStrong collaboration skills with the ability to partner cross-functionally with studio leadership, operations, and centralized marketing teamsExcellent communication skills, both written and verbalProactive, solutions-oriented mindset with a willingness to test, learn, and iterate quicklyPassion for fitness, wellness, and community-driven brand experiences