Brand Manager

Yibi Hantang is a China market growth and brand licensing partner supporting international fashion, beauty and lifestyle brands. Building on Yibi Group’s manufacturing capabilities and experience operating China Gold’s e-commerce business, we help brands explore controlled licensing, product development and omni-channel growth opportunities in China. About the Role We are seeking a California-based Brand Manager to develop relationships with premium fashion, beauty, wellness and lifestyle brands across the US market. You will identify suitable partnership opportunities, understand each brand’s positioning and long-term goals, and coordinate discussions between US brand partners and our China-based strategy, product and operation teams. Responsibilities Identify California and US brands with potential for China market expansion or lifestyle licensing Build relationships with brand founders, executives, licensing teams and business development leaders Understand brand positioning, product strategy and partnership requirements Present Yibi Hantang’s China market‑entry, licensing and operational capabilities Support brand evaluations, partnership proposals and commercial discussions Coordinate communication between US partners and China-based teams Track projects from initial contact through proposal, negotiation and launch preparation Represent Yibi Hantang at relevant brand, beauty, fashion and lifestyle industry events Qualifications 5+ years of experience in brand management, licensing, partnerships or business development Experience within fashion, beauty, wellness, luxury or lifestyle industries Strong understanding of brand positioning and category extension Existing relationships within the California or broader US brand ecosystem are preferred Excellent communication, presentation and relationship-management skills Fluent English; Mandarin is an advantage Must be based in California Required Skills We are looking for a commercially minded and brand-sensitive professional who can balance growth opportunities with long-term brand value. You should be comfortable engaging senior decision‑makers, evaluating partnership potential and translating brand objectives into practical China market opportunities. Equal Opportunity Statement Yibi Group is committed to diversity and inclusivity in the workplace. #J-18808-Ljbffr