Manager, eCommerce Marketing

Overview We are UMG, the Universal Music Group, the world’s leading music company. We are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. Famehouse, a division of UMG, is the preeminent leader in D2C solutions in music and powers D2C for UMG’s labels, artists, and Bravado, along with a select roster of third‑party clients. Core Responsibilities Lead on‑site marketing programming across the sites, including promotions, to achieve store revenue and conversion goals. Optimize fan journeys from traffic source to product discovery, storytelling, offer, and purchase. Align cross‑channel execution with paid media, email, CRM, social, label, and artist teams. Merchant and prioritize products, collections, campaigns, and offers on the storefront to drive engagement, conversion, and revenue. Identify opportunities to improve site performance through testing, merchandising adjustments, landing‑page optimization, offer strategy, and improved shopping paths. Translate artist priorities, label needs, inventory considerations, product performance, and commercial goals into an actionable site plan. Site Marketing Strategy & Commercial Planning Own site marketing strategy for a portfolio of artist stores, ensuring storefront activity aligns to commercial priorities, artist moments, fan demand, and revenue goals. Build and manage site marketing calendars coordinating releases, product drops, promotions, tour moments, seasonal opportunities, CRM pushes, paid media campaigns, and evergreen selling periods. Prioritize the highest‑value opportunities across stores and campaigns, balancing business impact, artist priorities, product performance, traffic drivers, and operational feasibility. Translate campaign demand, product priorities, and artist moments into clear storefront plans that define what should show up, where it should appear, when it should launch, and how it should support conversion. Lead planning conversations with cross‑functional partners to ensure site strategy is proactive, commercially grounded, and clearly connected to broader marketing and revenue goals. On‑Site Campaigns, Promotions & Merchandising Lead planning and execution of on‑site marketing campaigns that support new releases, product launches, catalog moments, artist exclusives, preorders, restocks, tour activity, limited‑edition drops, and seasonal moments. Own merchandising recommendations across homepages, collections, product pages, campaign destinations, navigation paths, cart moments, and other key storefront placements. Determine how products, collections, campaigns, and offers are surfaced, sequenced, and prioritized to improve product discovery, fan engagement, conversion, average order value, and sell‑through. Develop promotional strategies across site‑wide and artist‑specific moments, including offer placement, messaging, landing‑page strategy, timing, and coordination with CRM, paid media, and other marketing channels. Use proven e‑commerce levers such as discounts, bundles, free shipping, gift‑with‑purchase, exclusives, presale access, urgency messaging, and limited‑time moments to support demand capture and conversion. Fan Journey & Storefront Optimization Shape customer journeys from traffic source to product discovery, storytelling, offer, purchase, and repeat engagement. Develop landing page and campaign destination strategies, including product hierarchy, content flow, collection logic, module placement, CTA strategy, and shopping paths. Identify opportunities to improve site flow, content clarity, product visibility, merchandising logic, and conversion paths across priority stores and campaigns. Partner with CRM, paid media, and label marketing teams to ensure traffic‑driving efforts connect to the right site destinations, messaging, products, and commercial priorities. Recommend updates before, during, and after key campaigns based on fan behavior, business performance, and real‑time opportunities. Performance, Insights & Optimization Monitor store, campaign, product, and customer journey performance to identify opportunities to improve conversion, sell‑through, average order value, engagement, and revenue. Partner with Insights and other Commercial teams to understand product trends, inventory opportunities, pricing sensitivity, conversion behavior, and underperforming SKUs. Translate performance insights into actionable site marketing recommendations, including merchandising updates, campaign pivots, promotional tests, product recirculation, landing‑page adjustments, and shopping path improvements. Develop clear readouts and next‑step recommendations that connect site performance to commercial outcomes. Support testing opportunities across promotional mechanics, merchandising approaches, landing‑page structures, product sequencing, content placement, and conversion paths. Cross‑Functional Leadership & Stakeholder Alignment Act as a strategic connector across Commercial, CRM, Paid Media, Creative, Product Performance, Analytics, Operations, labels, artist teams, and storefront/site partners. Ensure campaigns are aligned across site strategy, traffic‑driving channels, product priorities, promotional timing, creative needs, messaging, and business goals. Lead cross‑functional planning conversations, bringing clarity to priorities, timelines, dependencies, owners, and next steps. Proactively surface risks, blockers, trade‑offs, and opportunities, while helping teams move toward practical, commercially sound decisions. Build trust with partners by communicating clearly, following through consistently, and balancing strategic thinking with operational discipline. Manager‑Level Ownership & Judgment Bring structure, prioritization, and momentum to a high‑volume, fast‑moving environment with multiple stores, campaigns, stakeholders, and competing priorities. Make informed recommendations with confidence, using commercial context, customer behavior, product performance, and business goals to guide decisions. Exercise strong judgment when balancing artist needs, revenue opportunities, customer clarity, operational realities, and timing considerations. Build alignment with cross‑functional partners, using clear rationale, data, and strong relationship‑building. Anticipate needs before they become blockers and help create a more proactive, strategic, and performance‑focused site marketing function. Operate with ownership, accountability, curiosity, and a solutions‑oriented mindset, while remaining adaptable as priorities evolve. Qualifications & Experience 5+ years of experience in site/D2C marketing, e‑commerce, digital marketing, site merchandising, campaign marketing, promotional strategy, or a related field. Strong understanding of e‑commerce strategy, storefront merchandising, promotional planning, customer journeys, conversion optimization, and performance‑driven growth. Proven ability to translate commercial priorities, campaign goals, product performance, and customer behavior into clear site marketing strategies and actionable plans. Experience managing multiple campaigns, calendars, launches, priorities, and stakeholders in a fast‑moving e‑commerce or digital environment. Comfortable using performance data to identify insights, make recommendations, influence decisions, and optimize campaigns before, during, and after launch. Strong written and verbal communication skills, with the ability to turn complex inputs into clear briefs, recaps, recommendations, and next steps. Excellent judgment and prioritization skills, especially when balancing artist needs, revenue opportunities, customer clarity, operational constraints, and competing deadlines. Highly organized, detail‑oriented, and accountable, with strong follow‑through and the ability to keep workstreams moving without constant direction. Confident leading cross‑functional conversations, aligning stakeholders, and creating clarity around priorities, timing, dependencies, and ownership. Strong relationship‑builder who can earn trust across teams, influence without authority, and bring partners along through clear rationale and collaborative problem‑solving. Proactive and solutions‑oriented, with the ability to anticipate risks, surface trade‑offs, and recommend practical paths forward. Curious about fan behavior, artist culture, digital commerce, and how storefronts can deepen the fan‑to‑artist connection while driving measurable business results. Strong instincts as an online shopper and a clear point of view on what makes a storefront compelling, easy to shop, and commercially effective. Balanced leadership style with confidence, humility, adaptability, and a no‑ego approach to collaboration. Familiarity with email/CRM, paid media, social commerce, affiliate, or other acquisition channels. Experience with site merchandising, CMS tools, landing‑page strategy, PDP optimization, cart strategy, or front‑end QA. Experience with Shopify or similar e‑commerce platforms. Understanding of UX principles, consumer behavior, analytics, A/B testing, or conversion rate optimization. Project management experience or experience leading complex workstreams across multiple teams. Experience in music, entertainment, fashion, streetwear, consumer products, artist merchandising, or fan commerce (a plus but not required). Benefits Comprehensive medical, dental, and vision coverage, including 100% coverage for out‑patient in‑network mental health services, fertility coverage for eligible medical plan participants, wellbeing reimbursements up to $720/year, student loan repayment assistance, tuition reimbursement, 401(k) with 100% immediate vesting on the first 5% of contributions, and a UMG contribution. Flexible Paid Time Off (PTO) for exempt employees. 3‑weeks PTO for non‑exempt employees, 2‑weeks paid winter break. 10 company holidays (including Juneteenth and Wellbeing Day). Summer Fridays between Memorial Day and Labor Day. Generous paid parental leave for every type of parent. EEO & Legal Universal Music Group is an Equal Opportunity Employer. We are an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. Please note, UMG is not enrolled in E‑Verify in California and NewYork, and cannot support employment of candidates whose employer must enroll in E‑Verify, for example candidates on STEM‑OPT. Job Information Job Category: Merchandising Salary Range: $58,500 – $83,560 #J-18808-Ljbffr