Email Marketing Manager

USA Vein Clinics, headquartered in Northbrook, IL, is looking for a Marketing Manager with a proven track record of success to join our growing team. The successful candidate will utilize creative and analytical skills to solve new and complex issues; direct, consult, and assist all levels of management and staff, media, and PR experience. Responsibilities: Writing email copy, managing our email database, designing email newsletters, and more You will be measured on targets for both new customer acquisition and customer retention You will work closely with the Director of CRO and collaborate with marketing teams to identify a target audience and report on results of various email marketing campaigns Design and implement email marketing campaigns This includes (but is not limited to) developing copy, subject lines, designing email templates, building email lists, and more Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices Perform A/B tests on elements such as subject line, CTA, layout, and content Ensure prompt, accurate, and error-free communication to build loyal relationships and minimize unsubscribes Work closely with sales and marketing teams to identify our target email audience, grow our email database, and create email sequences Structure communications for both inbound and outbound leads to optimize KPIs while maintaining overall program performance metrics like deliverability and unsubscribe rates Work with leadership to determine goals; report on bottom lines generated from email marketing efforts Maintain email database health on a regular basis Minimum Qualifications: 4+ years of hands-on email marketing experience, preferably at a healthcare company Strong understanding of email marketing best practices and analytics Hands-on experience working with CRM and marketing automation technologies Experience with list building, list segmentation, and best practices with list management Ability to track, measure, and report on results of email marketing campaigns to determine ROI Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database Deep understanding of analytics with a proven track record of using data to drive decisions Experience using Google Analytics, HTML/CSS, A/B Testing, and other CMS Excellent communication skills both written and verbal Must be detail-oriented, organized, and exhibit critical thinking ability You have experience with HTML and/or SQL You have examples or a portfolio ready to share You have a growth mindset and love to learn Benefits: Health Dental Vision 401k INDM2 #J-18808-Ljbffr