Associate Director US Oncology Campaign Development Lead

Associate Director Responsibilities Lead the development of HCP marketing materials and digital assets such as online video, emails, display units, banner ads, alerts, web content, media/paid search content optimization, social media, point‑of‑care assets, print and disease awareness assets. Develop, measure and optimize digital campaigns to support marketing strategy. Ensure all tactics align to the customer experience plan and achieve the desired outcomes, using deep understanding of customer segments, needs, channel preferences and profitability/life‑time value. Prioritize asset development using insights and digital knowledge aligned with business behavior and communication objectives. Operate in an agile mindset by addressing ambiguity, working comfortably outside existing processes, building networks across stakeholders, and fostering a culture of innovation. Contribute to the development of brand‑building tools. Collaborate with internal teams including PAN ADTs, Patient Strategy and Digital Innovation, Market Research, Analytics, and Operations. Manage day‑to‑day interactions with agency partners and other outsourced vendors; lead creation and monitoring of agency digital scopes of work (SOW) and participate in bi‑annual agency evaluation. Manage applicable budgets. Evaluate revalidation of marketing and digital assets. Implement Safety Label Updates (SLUs) on promotional assets and ensure compliance with Subpart E regulations when applicable. Demonstrate the company’s Ways of Working principles and conduct all activities in full compliance with company policies, values, and standards. Required Experience and Skills Bachelor’s degree. Minimum of 4 years’ experience in marketing, marketing communications, or marketing support of pharmaceutical products. Demonstrated ability to execute a brand or customer marketing strategy. Experience and success in cross‑functional leadership and teamwork. Strong knowledge of marketing principles. Campaign and message development experience. Excellent planning and presentation skills. Strong communication skills. Agency/vendor management skills. Preferred Experience and Skills Experience in U.S. HCP marketing, HCP marketing communications, or U.S. HCP marketing support of pharmaceutical products. Knowledge/experience with Oncology and Gyn Indications. Familiarity with Agile and/or the company’s Experience Marketing Model. Knowledge of company commercial, regulatory, and legal compliance policies. Experience in the end‑to‑end Medical/Legal (Promotion Review Team) review and delivery process. Veeva/PromoMats experience. SAP experience. Required Skills Adaptability Content Creation Creativity Digital Marketing Email Marketing Media Planning Omnichannel Marketing Oncology Marketing Project Management Social Media Marketing Strategic Thinking Vendor Relationship Management Preferred Skills None specified. Compensation The salary range for this role is $142,400.00 – $224,100.00. The successful candidate will be eligible for an annual bonus and long‑term incentive, if applicable. Benefits A comprehensive package of benefits includes medical, dental, vision, healthcare and other insurance benefits for employees and families; retirement benefits including 401(k); paid holidays; vacation; and compassionate and sick days. Equal Employment Opportunity Statement As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit EEOC Know Your Rights and EEOC GINA Supplement. Employment Information Employee Status: Regular. Relocation: No relocation. VISA Sponsorship: No. Travel Requirements: No travel required. Flexible Work Arrangements: Hybrid. Shift: 1st – Day. Valid Driving License: No. Hazardous Material(s): NA. Job Posting End Date: 06/6/2026. Requisition ID: R398819. #J-18808-Ljbffr Merck & Co.