Marketing Manager, Strategic Growth - Hybrid

Job Description

Job Description

Who are we?

Polyconcept North America (PCNA) is the industry’s biggest and most diverse offering of promotional products and decoration services. At PCNA, we don’t just create products — we inspire brand experiences. Join our team and be part of a company where you can make a mark, build something meaningful, and grow in your career while helping brands leave lasting impressions.

What we offer you

• Full healthcare and benefits! The health and wellness of our employees is important to us, that’s why we offer benefits including medical, vision, dental, short-term disability, and more!
• Flexible scheduling
• 401k Matching
• Generous Paid Time Off and Holidays
• PCNA Cares Share Fund – donating to teammates in times of need

Why you will make it your career

• We invest heavily in modernization, operating more efficiently with cutting edge digital technology
• We value our employee’s contributions in a collaborative and inclusive work environment
• Our culture encourages listening, understanding and a sense of empathy makes PCNA stronger

Our Values

Delight Customers: Treat our customers the way you’d like to be treated.

Work Smart: Time is valuable. Focus on the things that can have the biggest impact on our business and customers. Be inquisitive and innovative.

Think Team: Work together to get the job done. Be inclusive and collaborative.

Own It: Be accountable. Embrace challenges as opportunities, roll up your sleeves and make it happen.

Say It Like It Is: Be candid, honest and respectful. Offer constructive insights and welcome other’s input.

Our Businesses

Leed’s is the premier supplier of high-quality promotional products, with goods ranging from pens and drinkware to bags and mobile tech. Bullet is a leading supplier of low-price promotional products, offering deep inventory, reliable service and 24-hour turnaround. Trimark, a member of PCNA, is a leading developer and manufacturer of logo'd apparel for the Canadian and U.S. promotional industries. Trimark sells logo'd apparel across 6 different categories: Polos, T-Shirts and Tops, Woven Shirts, Knits and Fleece, Jackets, and Accessories, including Headwear. At JournalBooks, we believe in creative minds working together to create something truly unique in journals and planners. ETS has always sought to provide the very best in service, product selection, printing capabilities and competitive pricing, focused on drinkware, ETS offers a broad range of high-quality drinkware categories. Spoke’s print-on-demand solutions and premium product assortment are standing by to help expand your inventory and fulfill your event and gifting needs!

The Position

The Marketing Manager, Strategic Growth is responsible for accelerating growth across PCNA's strategic business priorities, including Givee Select, Apparel, and JournalBooks. Created to provide dedicated focus on these high priority growth businesses, this role sits at the intersection of Product Marketing, Growth Marketing, and Sales Enablement, developing marketing strategies and integrated campaigns that drive awareness, generate qualified demand, increase adoption, and accelerate revenue growth.

Leveraging customer insights, behavioral data, and buying intent signals, the Marketing Manager identifies opportunities to generate qualified demand, improve conversion, and increase share of wallet within target segments. Working closely with Product Development, Digital Marketing, and Sales, this position connects marketing activity to commercial outcomes by translating customer engagement and buying intent signals into Marketing Qualified Leads (MQLs), sales opportunities, and measurable revenue growth.

The role develops and executes integrated GTM programs, enables sales teams with effective positioning and tools, and continuously optimizes performance through data driven decision making to ensure marketing investments translate into measurable business impact.

This is a hybrid position based out of our Pittsburgh area office located at 400 Hunt Valley Rd, New Kensington, PA 15068 . This role offers a combination of in office and remote work, with regular in person collaboration expected at our New Kensington location.

Key Responsibilities

Growth Strategy & GTM Leadership

• Own the marketing strategy for strategic growth priorities, including Givee, Apparel, and JournalBooks
• Identify opportunities to accelerate qualified demand, increase adoption, and drive revenue growth across target audiences and market segment
• Translate business priorities, customer insights, and product strategies into actionable marketing plans and programs
• Partner cross functionally to align execution plans that support successful GTM delivery
• Provide strategic recommendations and performance updates to leadership

Demand Generation & Campaign Execution

• Develop and execute integrated marketing campaigns across digital channels, sales enablement, events, content, and customer engagement programs
• Design programs that identify, nurture, and convert customer buying intent into qualified demand and Marketing Qualified Leads (MQLs)
• Partner with Digital Marketing to leverage website behavior, Salesforce data, and customer engagement signals to trigger targeted marketing and sales actions
• Develop audience segmentation, messaging strategies, and campaign journeys aligned to customer needs and buying stages
• Ensure alignment with PCNA's broader brand strategy while tailoring approaches to the unique needs of each growth business

Sales Enablement & Commercial Partnership

• Develop sales tools and resources that improve product positioning, customer engagement, and conversion rates
• Partner with Sales leadership to identify growth opportunities, address barriers to adoption, and support strategic account initiatives
• Equip Sales teams with insights, messaging, content, and marketing support that help convert opportunities into revenue

Performance Measurement & Optimization

• Establish and monitor key performance indicators related to awareness, engagement, MQL generation, adoption, pipeline contribution, and revenue impact
• Analyze campaign, customer, and sales performance data to identify trends, opportunities, and areas for improvement
• Continuously optimize audience targeting, messaging, channel strategy, and customer journeys
• Deliver actionable insights and recommendations that improve campaign performance and accelerate business growth

Skills and Knowledge

• Strong strategic thinking with the ability to translate business objectives into measurable marketing programs
• Experience developing and executing integrated demand generation and go to market strategies
• Strong understanding of customer journeys, buyer behavior, lead generation, and conversion optimization
• Ability to leverage data, analytics, and customer insights to drive decision making
• Exceptional cross functional collaboration and stakeholder management skills
• Strong communication, presentation, and storytelling abilities
• Excellent prioritization and organizational skills
• Results oriented mindset with a focus on growth, performance, and continuous improvement

Minimum Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in growth marketing, product marketing, demand generation, or a related marketing discipline
• Proven experience leading GTM initiatives and driving product adoption through targeted marketing programs
• Experience partnering with Sales, Product, and Marketing teams to achieve business objectives
• Experience using customer data, CRM platforms, marketing automation, and analytics tools to drive marketing performance
• Experience in B2B marketing and/or promotional products a plus

Together We Inspire Pride

We want our team members to be proud of the essential work they do, our commitment to the sustainability, and the overall customer experience. We are a culture that will invest heavily in our people, our company and in state-of-the-art technology to be at the forefront of innovation.

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PCNA is an equal opportunity employer. PCNA provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics, or any characteristic applicable under state, federal and local laws.

Fraud Disclaimer:

PCNA is aware of recruitment scams in which individuals are falsely claiming to represent our company and/or our employees. All legitimate communication from PCNA will come from our Applicant Tracking System, LinkedIn Recruiter, or a verified PCNA email address ending in @pcna(.)com. We do NOT conduct interviews via instant messaging platforms like Skype or request sensitive personal information early in the hiring process. If you receive a message that seems suspicious, we recommend verifying its legitimacy and immediately reporting any fraudulent activity.