Digital Marketing & Communications Strategist
Macpower Digital Assets Edge
Summary:
Reporting to the Chief Marketing Officer, the Digital Marketing and Communications Strategist is responsible for the development and execution of external marketing and communication campaigns utilizing digital and social media channels to support the overall marketing and business goals.
Essential Functions:
Reporting to the Chief Marketing Officer, the Digital Marketing and Communications Strategist is responsible for the development and execution of external marketing and communication campaigns utilizing digital and social media channels to support the overall marketing and business goals.
Essential Functions:
- Supports multiple firm-wide marketing and communications programs, campaigns and tactics designed to bring awareness to CWA's services, methodologies and capabilities in order to generate new leads.
- Serves as the lead campaign strategist, multimedia content creator and developer.
- Creates copy, schedules, timelines, and initiates execution in support of marketing campaigns and business initiatives.
- Supports and helps develop the overall firm digital strategy through the execution and implementation of digital communication including website, visual creative and video, monthly newsletter, email, events, paid and owned digital and social media.
- Strong contributor to content development, copywriting, and editing on external communications. Involves maintaining knowledge of industry, competitive and firm practices to make recommendations for new content, campaigns, and digital tactics.
- Responsible for implementing and maintaining our's brand standards.
- Firm-wide as well as in collaboration with agencies, contractors, affiliates and business partners to help enforce overall compliance with style and voice standards, as well as adherence to firm's corporate compliance and government regulations.
- Responsiveness to day-to-day project management duties such as proofreading, copywriting, editing, collateral creation and updates.
- Point of contact for content updates through agency partners and the website content management system (Word Press).
- Strategy, development and execution of HTML email marketing engagement programs to nurture prospects from marketing leads to sales qualified leads through firm's Marketing Automation Tool (Pardot).
- List management and segmentation of various email lists within multiple platforms.
- Tracking and reporting on campaign analytics through the CRM (Salesforce) and MAT (Pardot) tools.
- Email and blog copywriting, creation, and automation for monthly newsletter and ad-hoc campaigns.
- Creative and digital support on campaigns and programs in collaboration with the marketing team, digital agency partner and firm's executive and planning teams.
- Data analysis and measurement of website traffic and social campaigns.
- Working with sales team, agency partners, vendors and freelancers. Collaborating with SMEs to create new content and tell the story through the brand's voice.
- Bachelor's/Master's Degree from a regionally accredited institution.
- Minimum five years' experience in marketing, communications, journalism or advertising.
- Must have a working business knowledge of email engagement programs, digital and social media including prior career experience planning copywriting, managing and executing digital campaigns.
- Strong written and oral communication skills.
- bility to edit basic HTML and proficiency using a website content management system (WordPress), email and marketing automation tools, Adobe Creative Suite including Illustrator and Photoshop.
- Competence in AP Style.
- Experience with customer relationship management tools (preferably SalesForce), and social media platforms.
- Creative, deadline driven, organized and detail obsessed.
- Experience working in marketing for the financial sector.
Vacancy posted 5 days ago
Similar jobs that could be interesting for youBased on the Digital Marketing & Communications Strategist in Frisco, TX vacancy
- The Dallas Cowboys are seeking a Marketing Coordinator to join their Brand & Marketing department in Texas. This early career position focuses on digital paid media, assisting in the planning and execution of comprehensive campaigns across multiple channels. The ideal...Suggested
- ...intelligence reports and ad‑hoc analyses for marketing leadership, content teams, and other... ...: Bachelor degree in Marketing, Communications, Business, Data Analytics, or a related... ...years of experience in a social media or digital marketing role, with at least 2 years focused...SuggestedWork at officeFlexible hours2 days per week3 days per week
- ...DESCRIPTION The Dallas Cowboys Brand & Marketing department is looking for a Marketing... ...collaborative attitude and is a highly motivated communicator. This role will have an emphasis on... ...has a strong foundation in social and digital marketing, paired with an inquisitive...SuggestedLocal areaFlexible hoursNight shift
- ...fraudulent job postings, please note that all hiring-related communications will take place either here on the CORE job portal or directly... ...@coreconstruction.com. Position Description National Marketing/Communications Associate Position Overview: The CORE...SuggestedFull timeWork at officeLocal areaRemote work
CORE Construction
Frisco, TX3 days ago $80.2k - $134.25k
...for a strategic, results-oriented Social Media Strategist who thrives in a fast-paced, innovative marketing environment. Lead the strategy and oversee activation... ...development and implementation of social media communication strategies in support of brand objectives....Suggested- ...social media platforms to grow audience engagement and strengthen brand awareness. This role reports to the Digital Marketing Manager on the Marketing & Communications Team. This position requires a performance-driven marketer who makes data-informed decisions, leverages...Work at officeFlexible hours
- Social Media Stategist/Digital Stategist Job Duties Take the brand strategy and translate it into a social media strategy Identify key... ...to ensure content is informative and appealing Collaborate with Marketing and Product development teams to create social 'buzz' regarding...
- ...role requires creating and optimizing content for various social media platforms, leveraging data and AI tools to drive effective marketing strategies. Ideal candidates should have a Bachelor's degree and at least 2 years of experience in social media management. This position...
$10k
...Global Pcg Marketing Digital Media Operations Associate The Global PCG Marketing Digital Media Operations Associate works in the office and helps drive workflow efficiency and campaign execution across global digital marketing efforts, including creative and budget...Work at officeWork from homeFisher Investments
Plano, TX4 days ago- Marketing and Communications - Digital Marketing - Senior Associate Full-time At Fannie Mae, futures are made. The inspiring work we do makes an... ...audits and identifies action items. Partners with content strategists to review overall marketing strategies, including user...Full timeWork experience placement
- ...Job Title: Marketing Campaign Coordinator Department: Marketing Location: Plano, TX; New... ...integrated marketing campaigns across email, digital, social, events, and partner channels... ...in business administration, marketing, communications, management or other related field or...Internship
Selerix
Plano, TX2 days ago $60k - $65k
...AHSA American Healthcare Staffing Association, LLC is seeking a Digital Marketing Specialist to optimize digital campaigns, lead generation, and marketing automation. The role involves executing campaigns across email, social media, and paid advertising, collaborating...Remote workAHSA American Healthcare Staffing Association, LLC
Frisco, TX2 days ago$60k - $65k
...Digital Marketing Specialist It's fun to work in a company where people truly believe in what they're doing! We're committed to bringing... ..., nurture sequences, and pre- and post-event campaign communications Support sales enablement efforts by developing reusable...Work at officeRemote workAmerican Health Staffing Group LLC
Frisco, TX3 days ago- ...Dude Perfect isn't just a YouTube channel, we're a global sports and entertainment powerhouse. We operate at the absolute peak of digital engagement, with follower growth and view counts that consistently outpace the most iconic sports franchises on earth. From legendary...Full timeWorldwideWeekend work
Dude Perfect LLC
Frisco, TX4 days ago - ...Deutschland GmbH is seeking an Associate Social Director to lead the D3 Social Media Team. In this role, you'll oversee social media marketing efforts for the Quaker Oats Master Brand, delivering innovative strategies and engaging with consumers. With a focus on creativity...
$17 - $25 per hour
...Description Ready to flex your creativity and drive real results? We’re seeking a bold, strategic, and trend-savvy Part-Time Digital Marketing & Social Media Assistant to help grow our brand, expand our reach, and generate revenue through smart, targeted engagement. This...Hourly payPart timeImmediate startMonday to FridayFlexible hours- Dude Perfect isn’t just a YouTube channel, we’re a global sports and entertainment powerhouse. We operate at the absolute peak of digital engagement, with follower growth and view counts that consistently outpace the most iconic sports franchises on earth. From legendary...Worldwide
$35 - $38 per hour
...- 38 per hour We are seeking a Content Marketing Specialist to lead the creation of content... ...to drive meaningful engagement across digital platforms. In this role, you will collaborate... ...brand awareness, reach and engagement. Communicate content performance with partners to...Hourly payContract workTemporary workWork experience placement- Cella in Frisco, TX, is looking for a Content Marketing Specialist to lead the creation of content strategies that enhance our brand presence. You will collaborate with various teams to ensure consistency and optimize content based on analysis. The ideal candidate should...
- ...are seeking an experienced and results-driven Director of Marketing Communications to lead and execute a comprehensive global marketing communications... ...allowing for appropriate regional localization. Brand, Digital, and Content Leadership Own global branding strategy,...Worldwide
OmniOn Power
Plano, TX1 day ago $123.5k - $206.75k
PepsiCo is looking for an experienced accountant to oversee Control and Reporting for the Advertising & Marketing and Coupon Foods Teams in Plano, TX. This hybrid role requires a Bachelor's degree in accounting, CPA certification, and at least 10 years of accounting experience...- Zips Car Wash is looking for a Marketing Support Specialist in Plano, Texas, to enhance the marketing department's performance. This role... ...skills, a service-oriented mentality, and proficiency in digital marketing platforms. A high school diploma is required, with a...
- ...Job Description We are looking for a Social Media Content Specialist to join our team! You will be responsible for overseeing marketing content and programs, as well as identify areas of improvement to increase brand awareness. Responsibilities: Oversee and...
- ...We are on a mission to reinvent healing for our generation, and we believe that your talents in marketing, communications, and social media management could play a pivotal role in achieving this vision. You will be embarking on a journey of creativity, learning, and...Flexible hours
Menzies Philanthropic Foundation
Little Elm, TX12 hours ago - ...Product Marketing Associate Location: Chicago, IL / New York, NY / Charlotte, NC / Frisco, TX Work Mode: Hybrid i.e., 3 days a... ...analysis of market-related information and develops reports to communicate implications for marketing strategies and/or key products and...Work experience placement3 days per week
eTeam
Frisco, TX1 day ago $60k - $65k
Trio Workforce Solutions is hiring a Digital Marketing Specialist to execute and optimize campaigns across email, social media, and paid advertising. The ideal candidate will have a Bachelor's degree in Marketing and 2-4 years of experience in digital marketing. Responsibilities...Remote job- We sell digital and community news advertising backed by the trusted reputation of some... ...Texas, including the Dallas-Fort Worth market. In addition to our respected print publications... ...activity leads to steady growth Communicate value clearly and confidently Handle objections...Part timeWork at officeLocal area
$37.71 - $39.71 per hour
...Product Marketing Associate Our client, a large financial services company, is seeking... ...marketing collateral, campaigns, digital/web and social media content, with a primary... ...different levels of the business Excellent communication and relationship management skills with...Contract workCorps Team
Frisco, TX11 days ago- A leading digital marketing agency in Plano, Texas, is seeking a Paid Search Manager to oversee client search initiatives. This role involves managing a team and handling all aspects of paid search campaigns, including strategy, optimization, and reporting. Candidates should...
- The Marketing & Communications Associate is responsible for assisting with development of RFQs, proposals, planning and implementing communication strategies; overseeing the company's social media promotion; and creating communication materials. Essential Duties and Functions...Work at office
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Digital Marketing & Communications Strategist. Be the first to apply!
Related searches