Media Content Creator & Branding Specialist

CONTENT CREATOR FOR CLINE'S HEATING AND AIR

JOB SUMMARY:
We're looking for a creative, driven, and highly self-motivated Content Creator to capture and tell the story of Cline's Heating and Air and the personal brands of our ownership team. This is a hands-on, full-spectrum creative role for someone who thrives behind the camera, in front of the editing screen, and in the middle of the action. You'll shoot, edit, and publish content that builds our brand, drives engagement, and positions Cline's as the undisputed leader in the Spokane and Coeur d'Alene HVAC market.

This role is responsible for creating and publishing reels, photos, and carousels across all major social platforms, supporting brand consistency across every customer touchpoint, and producing branded company materials including brochures, SOPs, and marketing collateral. You'll work in close partnership with our Marketing Director to bring campaigns to life and represent the company at home shows, community events, and team activities where content opportunities live.

This is a pivotal role for a creative who wants ownership, autonomy, and the chance to build a recognizable brand from the ground up. If you live and breathe content, see stories everywhere you look, and want to help build something elite inside a fast-moving, locally owned company—this is the role for you.

ABOUT US:

At Cline's Heating and Air, we don't just install HVAC systems. We set the standard for quality, expertise, and customer satisfaction. As Spokane's most reliable HVAC company, we have been serving homeowners, businesses, and contractors since 1988 with a commitment to excellence that goes beyond just getting the job done. We believe in building lasting relationships, not just with our customers, but with our employees and industry partners. Our team is made up of high performers who take pride in their craft, support each other, and never settle for average. We invest in ongoing training, the best tools and technology, and a work culture that values accountability, growth, and teamwork. At Cline's, we offer competitive wages, career advancement opportunities, and a company culture that feels like family. Whether it's weekly team workouts, a company BBQ, team outings, or simply celebrating wins together, we believe in creating an environment where people love to work.

If you're looking for a company that values excellence, integrity, and the pursuit of being the best, Cline's Heating and Air is the place for you.

KEY RESPONSIBILITIES:

Content Creation & Social Media:

• Plan, shoot, and edit short-form video content (reels, TikToks, YouTube Shorts) for Cline's Heating and Air and the personal brands of ownership.

• Capture high-quality photos and video footage on jobsites, in the office, at events, and behind the scenes.

• Produce and publish carousels, static posts, and stories across Instagram, Facebook, TikTok, YouTube, and LinkedIn.

• Maintain a consistent posting cadence and content calendar in partnership with the Marketing Director.

• Stay current on platform trends, audio, and content formats—and move fast to capitalize on them.

• Write engaging captions and copy that align with brand voice and drive engagement.

Branding & Marketing Collateral:

• Design and produce branded company documents including brochures, flyers, sales sheets, SOPs, and internal marketing material.

• Maintain brand consistency across all visual assets, templates, and customer-facing materials.

• Develop and refine brand guidelines as the company and ownership brands grow.

• Create graphics for digital ads, email campaigns, web content, and print materials as needed.

• Organize and maintain a digital asset library of photos, videos, logos, and templates.

Personal Brand Support:

• Build and execute content strategies for the personal brands of the ownership team.

• Capture and produce content that positions ownership as industry leaders, community figures, and trusted experts.

• Coordinate with ownership to schedule shoots, identify content opportunities, and align with their voice and goals.
• Occasional travel to capture content.

Events & Field Work:

• Represent Cline's at home shows, community events, trade shows, and company activities—capturing content and supporting event execution.

• Assist with booth setup, signage, giveaways, and on-site promotional materials at events.

• Capture team culture moments at company BBQs, hunting trips, and team outings to support recruiting and brand storytelling.

Marketing Team Support:

• Work closely with the Marketing Director to support campaigns, launches, and ongoing initiatives.

• Assist with website updates, blog content, email marketing, and other marketing functions as needed.

• Track content performance and contribute insights on what's working and what to test next.

• Take ownership of assigned projects and deliver on time with strong attention to detail.

Leadership & Accountability:

• Take full ownership of the quality, consistency, and timeliness of all content produced.

• Bring fresh ideas, pitch concepts, and proactively identify content opportunities across the business.

• Represent the company with professionalism, integrity, and a commitment to setting the standard.

QUALIFICATIONS:

• Proven portfolio of content creation work across video, photo, and graphic design (skill matters more than years).

• Strong videography and photography skills—mobile, mirrorless, or DSLR—with a sharp eye for composition, lighting, and storytelling.

• Proficiency in video editing software (CapCut, Adobe Premiere, Final Cut Pro, or similar).

• Proficiency in design tools (Canva, Adobe Creative Suite—Photoshop, Illustrator, InDesign—or similar).

• Deep understanding of Instagram, TikTok, Facebook, YouTube, and LinkedIn algorithms, formats, and best practices.

• Strong copywriting skills with the ability to write engaging captions, headlines, and short-form copy in brand voice.

• Ability to design clean, professional branded documents (brochures, SOPs, sales sheets, etc.).

• Comfortable being on jobsites, in the field, and at events—willing to get hands dirty to get the shot.

• Highly organized with strong project management skills—able to juggle multiple deliverables, deadlines, and stakeholders.

• Self-starter with a creative mindset, strong work ethic, and the ability to work independently.

• Excellent communication skills and the ability to collaborate cross-functionally with sales, install, ownership, and the Marketing Director.

• Willingness to occasionally work evenings or weekends for events and shoots.

• Valid driver's license and clean driving record required.

BENEFITS & CULTURE:

• Competitive $22 to $32 per hour dependent on experience and skill level, plus performance bonuses.

• Company-provided cell phone, laptop, and content creation gear (camera, lighting, audio, accessories).

• Dynamic team environment with opportunities for advancement.

• Paid holidays.

• Paid vacation time.

• Our family of employees participate in hunting trips, camping trips, BBQ's and other fun activities throughout the year.

• Mentorship, goal setting and leadership training. We invest in the professional and personal growth of our team.

WHY JOIN US:

Stability and Growth: As part of our team, you'll have the security of working for an established company with an impeccable reputation that's been leading the charge in the commercial HVAC space since 1988. With a solid foundation, and a track record of success, you'll have ample opportunities for growth and advancement.

Community Impact: At Cline's Air Conditioning, we believe in giving back to the communities that have supported us over the years. By joining our team, you'll be contributing to our mission of creating meaningful jobs and preserving the integrity of our industry in the face of increasing corporate consolidation.

Training and Development: We understand that staying ahead in the HVAC industry requires continuous learning and skill development. That's why we offer extensive training opportunities to ensure our team members have the knowledge and expertise they need to excel in their roles.

Family-Owned Values: As a family and veteran owned business, we prioritize the well-being and success of our team members. When you join Cline's Air Conditioning, you're not just an employee - you're part of our family, and we'll do everything we can to support you in your career journey.

OUR MISSION:

Setting the standard in the HVAC industry by delivering unparalleled quality, technology, and customer service excellence.

OUR VISION:

To be the undisputed household name for HVAC excellence in Spokane and Coeur d'Alene.

OUR CORE VALUES:

Inspirational: Everything we do is bigger than us. We show up to work not just for ourselves but to impact our team, create the best solutions for our customers, and chase our full potential.

Disciplined: We do what we say we are going to do. No exceptions. We train every day to continue learning and growing.

Accountable: We hold ourselves and our team accountable because true growth doesn't happen by accident. Extreme accountability leads to extraordinary results.

Transparent: We have big goals and move quickly. Our team operates with transparency to prioritize the work that gets us closer to those goals.

Aligned: We hire growth-oriented individuals because our business can't grow if our people aren't growing. We align our business goals with every team member's personal, professional, and financial goals—when our team wins, the company wins.

GSD: We get sh*t done.

Cline’s Heating and Air is a veteran-owned HVAC leader serving Spokane and North Idaho since 1988. Founded by the Cline family on a bedrock of integrity and a promise to “fix what others only replace” we’ve built deep community roots and a reputation for top-tier workmanship—you’ve likely seen our technicians at parts and supply houses. In May 2024, the Boston family acquired Cline’s, tripling our size within the first year while keeping our vision, mission, and core values intact. Today, we invest in our people with competitive wages, ongoing certification training, and clear career paths so every team member can excel. As we press forward to become the undisputed authority in local HVAC services, we’re looking for skilled, dependable professionals who share our commitment to excellence and community. Join us and help shape the next chapter of Cline’s Heating and Air.