Senior Manager, Product Marketing

Job Description

Position Summary

The Senior Marketing Manager, Commercial Excellence - Infusion Systems is responsible for leading strategic marketing programs that accelerate growth, strengthen market visibility, and improve commercial execution across ICU Medical's Infusion Systems business.

This highly visible leadership role manages a team of Marketing Managers and serves as a key partner to Sales, Service, Clinical Affairs, and Executive Leadership, ensuring the voice of the customer and voice of the field are reflected in marketing strategy and commercial priorities.

The Senior Marketing Manager leads new product launch excellence, key opinion leader development, clinical marketing initiatives, market development programs, trade show and event strategy, services marketing, strategic partnerships, and digital marketing activities. Through these initiatives, this individual will strengthen ICU Medical's market presence, enhance field sales effectiveness, accelerate product adoption, and support business growth.

The ideal candidate is a commercially minded marketing leader who combines strategic thinking with operational execution and thrives in a fast-paced, customer-focused environment. Success will be measured through product adoption, commercial pipeline contribution, market visibility, KOL engagement, launch performance, and sales satisfaction.

Key Responsibilities

• Commercial Leadership
  • Lead and develop a team of Marketing Managers supporting ICU Medical's Infusion Systems portfolio.
  • Provide coaching, prioritization, and strategic direction across product marketing initiatives.
  • Establish marketing priorities aligned with business growth objectives.
  • Foster strong collaboration across Commercial, Clinical, Product Development, Services, and Executive Leadership teams.
  • Ensure marketing programs support field sales objectives and customer needs.
  • Work collaboratively with Product Marketing managers to collaborate on product initiatives
• Field Sales Engagement & Commercial Enablement
  • Serve as a primary marketing liaison to field sales leadership.
  • Maintain a high level of responsiveness to sales needs, competitive challenges, and customer opportunities.
  • Identify and address commercial gaps impacting sales performance.
  • Partner with sales leadership to prioritize marketing investments and initiatives.
  • Ensure the development of impactful sales tools, messaging, presentations, competitive resources, and customer-facing content.
  • Support strategic account opportunities and key customer engagements.
• Clinical Marketing & Key Opinion Leader Development
  • Develop and execute strategies that strengthen ICU Medical's clinical credibility and market influence.
  • Identify, recruit, and cultivate relationships with key opinion leaders across infusion therapy, pharmacy, nursing, oncology, alternate site, and critical care markets.
  • Support advisory boards, speaker programs, clinical collaborations, and educational initiatives.
  • Partner with Clinical Affairs to amplify clinical evidence and customer outcomes.
  • Develop programs that elevate ICU Medical's visibility among clinicians and healthcare decision-makers.
• Market Development & Brand Visibility
  • Develop programs that increase awareness and preference for ICU Medical's Infusion Systems portfolio.
  • Lead trade show strategy, industry conference participation, and customer event planning.
  • Identify and activate strategic partnerships with industry organizations, healthcare associations, technology providers, and development partners.
  • Expand ICU Medical's visibility across priority customer segments and healthcare markets.
  • Develop initiatives that strengthen the company's position as an industry leader in infusion therapy.
• Services Marketing
  • Develop, launch and maintain successful services marketing programs for infusion pump services offerings
  • Programs are expected to drive customer alignment with services offerings
• New Product Launch Excellence
  • Oversee commercialization and launch planning for new products, software releases, service offerings, and portfolio enhancements.
  • Develop launch readiness frameworks and cross-functional launch plans.
  • Partner with Product Development, Clinical Affairs, Regulatory Affairs, and Sales to ensure successful market adoption.
  • Measure launch performance and identify opportunities to accelerate adoption.
• Digital Marketing & Demand Generation
  • Partner with corporate marketing communication teams to execute targeted digital marketing initiatives.
  • Support digital campaigns that drive awareness, engagement, and demand generation.
  • Optimize content strategies across digital channels.
  • Leverage customer and market insights to improve campaign effectiveness.
  • Monitor campaign performance and recommend improvements based on analytics and business outcomes.
• Customer & Market Intelligence
  • Analyze competitive activity and market trends and work with Product Marketing Managers to develop strategies that improve market positioning and sales effectiveness
  • Maintain a deep understanding of customer needs, market trends, industry dynamics, and competitive activity.
  • Gather Voice of Customer and Voice of Field insights to influence marketing priorities.
  • Translate customer feedback into actionable marketing and commercial recommendations.
  • Support strategic planning and business development initiatives through market analysis.

Minimum Qualifications, Education, and Experience

• Bachelor's Degree in Business, Marketing, Life Sciences, Healthcare Administration, Engineering, or related field.
• Minimum 7 years of experience in medical device marketing, product marketing, commercial marketing, sales, or related healthcare commercial roles.
• Minimum 2 years of people leadership experience.
• Demonstrated experience developing and executing successful commercialization strategies.
• Demonstrated experience leading successful product launches.
• Experience marketing FDA Class II medical device hardware and software.
• Experience developing and commercializing customer-facing offerings.
• Experience working closely with sales organizations and commercial leadership teams.
• Experience developing customer-facing marketing programs and sales enablement initiatives.
• Strong analytical, strategic planning, and communication skills.
• Demonstrated ability to lead cross-functional teams and influence stakeholders without direct authority.
• Excellent communication, presentation, and influencing skills, including with C-suite executives.
• Proficiency with Microsoft 365 applications.
• Must be at least 18 years of age.

Preferred Qualifications

• MBA or other advanced business degree.
• Experience in infusion therapy, medication delivery, vascular access, critical care, oncology, or adjacent medical device markets.
• Experience managing product marketing teams.
• Experience building KOL programs and clinical marketing initiatives.
• Experience leading trade show strategy and market development activities.
• Experience supporting both capital equipment and consumable medical device portfolios.
• Familiarity with digital marketing and demand generation programs

About Us

ICU Medical has consistently provided you with clinical innovations that help solve real-world challenges.

With the acquisition of Hospira Infusion Systems in 2017 and Smiths Medical in 2022, we are now a global market leader with a complete line of clinically-essential IV therapy and high-value critical care products for hospital, alternate site, and home care settings.

We're ready to bring you consistent quality, innovation, and value in more areas than ever. Our focus allows us to bring you:

• Dedicated and non-dedicated IV sets and needlefree connectors clinically proven to provide an effective barrier against bacterial transfer and colonization.
• The industry's broadest IV smart pump offering covering large volume, pain management, and ambulatory needs.
• IV medication safety software providing full IV-EHR interoperability with the highest customer satisfaction and compatibility with more EHR systems than any other company.
• Significant US IV solutions manufacturing and supply capabilities.

ICU Medical EEO Statement:

ICU Medical is committed to being an Equal Opportunity Employer. We ensure that all qualified applicants receive fair consideration for employment regardless of race, color, nationality or national origin, ethnicity, sex, gender, religion or belief, marital or civil partnership status, sexual orientation, pregnancy or maternity, age, disability, or protected veteran status.


If you are an individual with a disability and need reasonable accommodation to participate in the employment selection process, please contact us at View email address on click.appcast.io. We are committed to providing equal access and opportunities for all candidates.

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