Social Media Manager

Job Description

Job Description

Description:

ABOUT THE POSITION & ITS IMPACT

The Social Media Manager will lead Onsite's social media presence across all platforms, crafting compelling content, building strategy, and giving voice to one of the most meaningful brands in the emotional wellness space.

Social media at Onsite isn't about follower counts. It's about reaching the person who is quietly struggling and letting them know that something better is possible. Every post, every caption, every moment captured is a chance to extend Onsite's mission into the world. This role is for someone who understands that storytelling is a form of care, and who brings creativity, craft, and heart to everything they publish.

ABOUT THE DAY-TO-DAY IN THIS ROLE

Content Creation & Brand Storytelling

• Write compelling, on-brand copy across all social media platforms, capturing Onsite’s voice with consistency and creativity
• Tell the story of Onsite’s vision, mission, and values through content that promotes programs, digital resources, and brand identity
• Maintain a “capture the moment” mindset, looking for every opportunity to document and share the Onsite experience
• Repurpose content across formats, including video, podcasts, digital courses, email, and website
• Continually raise the bar on creativity, bringing fresh ideas and perspectives to every piece of content

Strategy & Growth

• Build and execute innovative social media strategies across all platforms with a focus on reach, engagement, and conversion
• Drive growth of Onsite’s CEO’s personal brand in alignment with the organization’s broader strategy
• Research industry topics, identify content gaps, and stay ahead of trending formats, hashtags, and digital tools
• Track and analyze performance data, using insights to refine campaigns and improve results over time

Collaboration & Community

• Regularly connect with the Marketing Director, VP of Marketing, and CEO to align on strategy and objectives
• Edit and fact-check content produced by colleagues across clinical and marketing teams
• Manage community engagement with care, including handling negative feedback, crisis communications, and press inquiries with professionalism and discernment
• Partner with programming and clinical teams to stay current on offerings, promotions, and new initiatives
• Serve as a culture keeper, actively upholding Onsite’s ANCHOR values in all interactions

IDEAL EDUCATION & EXPERIENCE FOR THIS ROLE

We are open to candidates of all backgrounds who bring the right combination of skills, creativity, and mission alignment. Ideally, you bring:

• A bachelor’s degree in Marketing, Communications, Design, or a related field, or equivalent proven experience
• 3+ years of experience in social media management and digital content creation
• Experience in managing Social Media accounts with 10,000+ followers
• A strong portfolio of social content that demonstrates both creative range and strategic thinking
• Experience with video and podcast content creation and repurposing
• Familiarity with SEO/SEM, email marketing, and digital advertising campaigns
• Experience launching community initiatives and tracking relevant engagement metrics
• Highly creative with a strong ability to identify target audiences and craft campaigns that connect and convert
• Excellent written communication skills with a sharp editorial eye
• Ability to manage multiple projects, meet deadlines, and self-direct work in a fast-moving environment
• Flexibility to work some evenings and weekends and travel as needed
• Experience in behavioral health or familiarity with recovery-oriented programming is a plus

ABOUT OUR BENEFITS & COMPENSATION PACKAGE

Onsite Wellness Group offers competitive compensation and benefits including:

• Competitive base compensation with discretionary bonus incentives
• Medical, dental, vision, disability and life insurance offerings
• 401K plan with company match up to 4%
• Attractive Paid Time Off policies
• Ability to participate in Onsite’s workshops
• Company Employee Assistance Program
• And more!

ABOUT ONSITE WELLNESS GROUP

Our collective vision is to create an emotionally well world, to reconnect humanity to themselves, to one another and to the world around all of us. Our team members, guides, clinicians and practitioners all work together to serve clients from places near and far all operating under the guidance of our company values, our ANCHOR values. The principes of authenticity, nurturing, courage, humility, openness and resilience steer our decision-making, the norms within our organization and how we gut check our future.

Onsite Wellness Group is a family of brands that provide emotional wellness and hospitality initiatives, in-person and digitally, including Onsite Workshops, Milestones, Onsite Adventures, Onsite Entertainment, The Onsite Foundation, Onsite Digital, Miles Adcox, Human School, Orchard Hill, and The Oaks. The Onsite family of brands provides services to an international client base through the company’s transformational emotional wellness experiences that combine some of the country’s best therapeutic, wellness, and personal-development minds with its signature healing hospitality. Onsite’s mission is to design and deliver transformational experiences that optimize life and build meaning and value into the human experience. Onsite’s work has been featured on 20/20, Good Morning America, New York Times, Wall Street Journal, Marie Claire, People, The Doctors, and more.