Search Engine Optimization Specialist

SEO Managers must identify opportunities for growing organic traffic and improving SERP rankings (SEO/AEO) through optimization of site architecture, keyword selection, on/off-page factors, and scalable content. You will be responsible for researching, designing, implementing, monitoring, and revising SEO Programs for dozens of clients. Thus, you must possess a thorough understanding of SEO best practices and be able to manage multiple projects simultaneously. You will work closely with our in-house teams of SEO Content Writers, Web Designers, Web Developers, and Social Media Specialists to ensure that each team works toward common goals. And you’ll be tasked with managing third-party partnerships to execute additional SEO deliverables. To ensure the effectiveness of each SEO program, applicants must possess a keen attention to detail and proficiency in recording and analyzing performance data. And, to maintain effectiveness, applicants must stay up to date with emerging SEO trends, best practices, and shifts in the industry. Responsibilities Keyword Research & Tracking: Perform keyword research by utilizing client-supplied priorities: Identify keywords most likely to attract potential leads and drive organic traffic growth. Organize keyword research to ensure keywords are easily sorted/filtered Group and assign keywords to specific URLs Track Keywords: Ensure targeted keywords are being tracked on various platforms Audit/Update Keyword Organization (currently being tracked): Suggest ways to improve/enhance keyword tracking platforms/projects Organize/Audit/Assign/Clean up keyword groups and tags to ensure they match the client-supplied priorities SEO Program Audits: Analyze the effectiveness of SEO programs Compare the successes/failures of SEO programs to other similar programs Report findings and recommend improvements as needed Create SEO proposals for new and existing clients Research and utilize competitor data to highlight organic opportunities Design SEO programs within budget constraints to provide maximum value Coordinate efforts from content, design, dev, and third-party teams: Ensure all teams execute the assigned monthly SEO deliverables Provide feedback and direction to team members to ensure SEO deliverables are executed to a high standard. Monitor and Maintain Technical SEO Health Identify technical issues via Search Console and similar tools Resolve and track issue through resolution Optimize NAP for Client Locations Audit Listings to identify listings that need optimizations and work with Account Managers to request additional information from clients Maintain an understanding of current SEO best practices Competitor Analysis/Research Highlight organic opportunities Uncover any strengths/weaknesses of our SEO programs, and determine the most important ranking factors for specific industries and SERPs. Monitor Domain Authority/Ranking of all Client’s Websites Design, implement, and track A/B tests of new SEO strategies Assist in client calls to explain SEO strategy and progress Requirements 2+ years of SEO experience Exceptional organizational and analytical skills Demonstrable knowledge of local SEO ranking factors and strategies Exceptional keyword research abilities with tools such as SEMrush and SERanking Familiarity with Google Analytics and Google Search Console Capable of analyzing a website’s SEO performance and client goals to drive action Excellent time management skills and ability to meet tight deadlines Understanding of how data plays a role in SEO A proactive attitude toward enhancing SEO knowledge and self-development Ability to learn new technologies quickly to simplify existing responsibilities Excellent written and verbal communication skills Preferred Skills Basic knowledge of HTML, CSS Strong understanding of structured data e.g. Schema.org’s microformat Knowledge of industry-specific challenges faced by SMBs Experience managing social media platforms, including Google Business Profile and/or Apple Business Connect Link building experience This will be a hybrid-remote position for anyone in the Chicagoland area, requiring at least three days a week in our West Town office. #J-18808-Ljbffr