Director, Brand Performance & Tracking

Director, Brand Performance & Tracking

Working with Us Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

The Director, Brand Performance & Tracking is the platform owner and capability leader for longitudinal brand measurement within BMS's Global Market Research Center of Excellence (CoE). This role is responsible for building, governing, and continuously improving the shared tracking platforms and capability frameworks that Therapeutic Areas (TA) and Business Units (BU) and Market Research (MR) teams use to measure brand health, campaign effectiveness, and market dynamics across BMS's portfolio.

This leader ensures that the platforms, tools, and capability infrastructure available to the TA/BU MR teams are robust, consistent, and evolving in step with the AI-enabled future of longitudinal research. The most consequential near-term responsibility of this role is governing the transition from traditional survey-based tracker programs to AI-enabled, platform-based measurement. This transition requires deep familiarity with tracking approaches, strong platform governance instincts, and the organizational credibility to guide TA teams through a fundamental shift in how longitudinal research is conducted.

The Director, Brand Performance & Tracking reports directly to the Executive Director, Global Market Research, and operates as an advisor to TA and BU MR leads providing platform expertise and capability support that amplifies the methodology expertise those teams already hold.

Responsibilities:

• Own the Enterprise Brand Tracking Capability Platform
• Lead the Tracker-to-AI Platform Transition
• TA Advisory and Capability Adoption

Qualifications:

• Minimum 8 years of experience in Market Research, commercial insights, or a related analytics function within the pharmaceutical, biotech, or healthcare industry
• Bachelor's degree required; MBA or advanced degree strongly preferred
• Strong working knowledge of longitudinal brand tracking approaches (including ATU programs, brand health measurement, KPI framework design, sampling, and benchmarking) sufficient to credibly engage with expert tracking practitioners and translate their needs into platform requirements
• Demonstrated experience owning or governing a shared research platform, analytics tool, or capability infrastructure used by multiple teams or stakeholders simultaneously
• Clear understanding of AI-enabled research platforms and the practical implications of transitioning from traditional survey-based trackers to AI-assisted or platform-based measurement including platform validation, output comparability, and change management
• Proven ability to drive platform adoption in a matrixed organization where stakeholder teams have high autonomy and established ways of working
• Experience working with and managing external research vendors, including platform quality oversight, scope management, and performance evaluation
• Strong change management and stakeholder influence skills
• Strong executive communication skills, with the ability to explain platform capability investments and transition decisions in business-impact terms for senior commercial leadership
• Familiarity with global regulatory requirements for Market Research data usage and privacy compliance as applied to tracking platforms

Key Competencies:

Tracking Platform Ownership and Governance

• Able to build and govern a shared tracking capability platform that serves diverse contexts without imposing a single methodology
• Designs platform guardrails that ensure cross-TA/BU comparability while preserving TA/BU-level design flexibility

AI Platform Transition Leadership

• Clear understanding of AI-enabled tracking tools and the platform implications of migrating live tracker programs
• Designs and governs rigorous platform validation frameworks that give teams confidence in new measurement approaches

Capability Adoption and TA/BU Partnership

• Builds platform adoption through demonstrated value delivery
• Engages TA/BU teams as partners in platform design and iteration, not as end users of a top-down solution

Executive Communication

• Able to communicate tracking methodology decisions and transition risks in terms that resonate with senior commercial leadership
• Translates technical measurement decisions into business-impact language

If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Compensation Overview:

Princeton - NJ - US: $197,800 - $239,681

The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit

Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.

Work-life benefits include:

Paid Time Off

• US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
• Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays

Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.

All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

*Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.

Uniquely Interesting Work, Life-changing Careers With a single vision as inspiring as "Transforming patients' lives through science ", every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and