Marketing Director, Digital Assets & Tokenization ( Hybrid- NYC)

At Broadridge, we are seeking a Marketing Director, Digital Assets & Tokenization, responsible for managing marketing initiatives that amplify our thought leadership and generate demand for our capabilities, ensuring Broadridge is positioned as a trusted and credible industry partner given its innovation track record, proven market infrastructure and unmatched expertise. Responsibilities Thought leadership and customer insight – Bring a strong understanding and point of view on the tokenization landscape, including client needs, adoption barriers, ecosystem developments, regulatory shifts, and competitive positioning. Conduct and synthesize market, customer, and competitor research to inform messaging, launches, and strategic decisions. Serve as the voice of the market and customer in cross-functional planning. Help create thought leadership platforms, executive narratives, white papers, speaking topics, and market-facing content that position Broadridge as a trusted authority. Support analyst relations, media engagement, industry events, and executive speaking opportunities. Positioning and messaging – Develop messaging to represent Broadridge’s expanding digital assets and tokenization-related capabilities at an enterprise level and for key business and client segments. Translate technical product capabilities into clear, compelling, and audience-specific messaging for executives, practitioners, sales teams, analysts, and media. Build and maintain messaging frameworks by buyer, segment, use case, and market need. Go‑to‑market strategy – Ensure go-to-market efforts are aligned with business objectives, market demand, and sales priorities. Partner with product, strategy, and business leaders to define where to play and how to win across key use cases and client segments. Collaborate on campaign and activation plans by providing clear product marketing briefs, messaging guidance, and audience priorities. Sales and field enablement – Equip sales and client‑facing teams with the messaging, content, and tools needed to engage buyers effectively. Develop high‑quality enablement materials including pitch decks, solution narratives, objection handling, FAQs, and client‑facing presentations. Partner with sales leadership and field teams to refine messaging based on market feedback and real‑world client conversations. Measurement and optimization – Define and track meaningful marketing outcomes, including launch effectiveness, content adoption, sales enablement impact, market engagement, and contribution to pipeline. Use performance data, market feedback, and stakeholder input to continuously improve messaging and go-to-market effectiveness. Qualifications 5+ years of experience in marketing and communications roles in financial services, more specifically at digital asset/ blockchain firms. Understanding of digital assets, tokenization, blockchain-based market infrastructure, or related market modernization themes. Demonstrated ability to create compelling messaging and communications for complex B2B or enterprise solutions. Experience partnering closely with product, sales, strategy, and executive leadership. Strong written and verbal executive communication and presentation skills. Proven ability to lead in a highly matrixed organization and influence senior stakeholders. Experience supporting launches, sales enablement, and external thought leadership. Leadership profile: Passionate marketer that drives impact and commercial outcomes. Commercial acumen to connect messaging to demand, pipeline, and revenue. Credible with senior executives internally and externally. Collaborative and low ego, able to work across a matrix and bring teams together. Curious and forward‑looking, with a genuine interest in where tokenized finance is going. Compensation Range: $140,000.00 - $160,000.00 USD. Bonus Eligibility: Bonus Eligible. Benefits Information: Please visit for more information on our comprehensive benefit offerings for this role. Equal Employment Opportunity Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws. If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at View phone number on click.appcast.io or by sending an email to View email address on click.appcast.io. #J-18808-Ljbffr Broadridge Financial Solutions