TikTok Content & Social Commerce Associate

Job Summary

L'OCCITANE’s North America PR/Social Team is looking for a TikTok Content & Social Commerce Associate to support and scale the brand’s TikTok social c hannel presence. From managing the brand’s TikTok Shop to growing the organic channel, this role is design to help turn engaging content into measurable sales. The right candidate should have extensive knowledge of the social landscape (specifically TikTok), a passion for content strategy and creation, and the ability to execute and analyze the results of full-scale campaigns. This role will be responsible for the day-to-day management of TikTok Shop Seller + Affiliate Center, product management, and performance optimization. This role sits at the intersection of social media, e-commerce, creator marketing, and brand storytelling, making it a key driver for both community growth and revenue.

Reporting into the NA Director of PR, Social & Influencer Marketing, the TikTok Content & Social Commerce Manager will be integral to position the brand to new customer bases, elevate the brand’s perception, and tell L’OCCITANE’s story through implementing organic social based campaigns and strategic tactics to grow TikTok Shop. This includes (but is not limited to) working cross functionally with marketing channels on campaigns; quantitative analysis of overall campaigns’ key KPIs and contribution to overall brand health; forecasting and planning campaign reach; as well as supporting the channel teams with any other special quantitative and qualitative projects that may arise on the TikTok platform. This individual must know how to turn creator-led commerce into a scalable revenue stream.

Job Responsibilities

Organic TikTok Channel Management

• Own the strategy, planning, and day-to-day management of the brand's organic TikTok channel
• Develop and maintain brand TikTok content calendar
  • Partner with PR/Influencer + Marketing teams on key initiatives and focuses, seasonal campaigns and tap into cultural moments
  • Manage content flow - schedule, publish / post cadence and optimize organic content based on performance insights and audience behavior
  • Operate scheduling & analytics tools (i.e. Tribe, Olapic)
• Innovate in the social space and grow brand presence on the TikTok platform; evolve strategy to market relevancy and TikTok trends, while maintaining brand voice
• Identify trending sounds, formats, hashtags, and conversations to increase organic reach and engagement
• Foster community engagement by responding to comments, interacting with creators, and encouraging user-generated content
• Monitor channel performance and report on key metrics including views, engagement rate, follower growth, watch time, click-through rate, and traffic to TikTok Shop
• Continuously test new content formats and creative concepts to drive audience growth and increase conversion from content to commerce
• Assist with UGC programming
  • In collaboration with PR/Influencer team members, support UGC content creator strategies
  • Manage library and execution of UGC content
  • Collaborate with other 360 marketing channels including paid ads, web, wholesale, email, SMS for leveraging content
• Collaborate with PR, influencer and digital media teams to amplify content
  • Identify & implement opportunities around media efficiency, integrative media, and/or customer experience as part of ACQ roadmap
  • Drive iterative testing & learning throughout the year to improve program
• Content & Photo Studio Management
  • Lead the creation of an in-house photo studio in our NYC office. Manage equipment list in partnership with Content team and own schedule for the studio.
  • Lead social media content creation strategy
  • Build a culture of fun content creation, encouraging employees and community members to leverage the studio
  • Ability to edit and create strategic content for the channel
  • Entrepreneurial mindset – strategize to grow the content studio by offering up for external use

TikTok Shop Commerce Management

• In partnership with Director of PR/Social, support the day-to-day operations of the TikTok Shop storefront
• Collaborate with marketing to optimize product pages, set-up product bundles and key campaigns
• Support TikTok channel with internal taskforce team (IT, operations, marketing, customer care etc.) to monitor inventory levels, ensure products remain in stock, ensure product catalog accuracy and compliance with TikTok Shop policies
• Manage and grow TikTok Shop affiliate and creator programs
  • Identify, recruit, onboard, and manage TikTok Shop affiliate creator programs
  • Utilize channel and affiliate dashboard to build relationships with TikTok Shop creators
  • Set commission structures, affiliate and campaign incentives
  • Monitor affiliate performance and optimize commission structures
  • Coordinate product seeding and campaign execution of target/open collaborations within TikTok Shop affiliate dashboard
• Develop strategies to increase GMV, conversion rate, average order value, and customer acquisition
• Analyze sales trends and identify opportunities to improve performance
• Collaborate with paid media and influencer marketing to maximize TikTok Shop impact
• Troubleshoot operational issues and work with TikTok support as needed
• Develop monthly, and quarterly reporting and presentations
  • Report on key growth including but not limited to, follower growth, engagements, TikTok Shop sales, affiliate results, etc.
  • Report on competitive landscape
  • Track & synthesize ongoing trends to ensure we are best in class (in the retail sphere, beauty sphere, among direct competitors, etc.)
  • Track sales and traffic for campaigns
• Lead projects and scope launches of new social tools or opportunities

Key Performance Indicators (KPIs)

• Brand Health Metrics, Sales, CPM, engagement, follower growth

Requirements

Education

• Bachelor’s degree completed

Experience & Skills

• At least 3-5 years of work experience; with experience in a Social Marketing role, specifically touching TikTok / Shop as an organic and commerce channel
• Prior experience scaling TikTok Shop channels from early stages (in similar industries across the beauty lifestyle, or fashion space)
• Personal social media expertise a plus
• Must “live and love” TikTok as a channel – understand TikTok culture and ecommerce operations
• Staying up to date on trends, best practices, and innovations is a must
• Experience scaling a beauty brand on TikTok Shop
• Existing network of TikTok creators and affiliates
• Knowledge of beauty trends and consumer purchasing behavior
• Qualitative and quantitative analytical skills mandatory, with an ability to forecast and report out number based KPIs
• Must be able to function in fast-paced environment and juggle multiple responsibilitie
• Proficient in Microsoft Office (Excel, Word, PowerPoint), Social Media Scheduling Tools & Google Analytics
• Must have experience leveraging AI-powered tools
• Must have a strong foundation and skillset in video editing and content creation
• Excellent verbal, written and presentation skills
• Strong organizational skills with the ability to define and meet project deadlines
• Strong external partner / agency management skills required
• Willing to work in a business development role while driving day to day business
• Strong project management skills

What We O ffer

• Generous employee discount to use on all your favorite L’Occitane en Provence product

The compensation for this role is up to $70,000. Exact compensation will vary based on factors including but not limited to, experience, skills and geographical location. In addition to annual salary, the position is eligible for participation in a highly competitive bonus program. 

All Applicants:

United States Applicants Only: