Product Marketing, Personas (Clay for Marketing)

We help organizations turn any growth idea into reality. Product Marketing, Personas (Clay for Marketing) We're seeking a Product Marketer to lead Clay's expansion into the marketing persona – a high‑impact role focused on reaching a meaningful new audience within our existing customer base and beyond. What You'll Do Build the Clay for Marketing playbook – own positioning, use cases, and campaigns that help marketers understand what Clay enables for their work. Translate Clay to a new audience – adapt Clay's positioning, historically built for RevOps, so it lands credibly with marketers. Communicate ROI in marketer language – build positioning and assets tightly aligned with the outcomes marketing teams are measured on. Drive cross‑sell within existing customers – partner with a specialized expansion team to reach the marketing persona inside current accounts and grow Clay's footprint. Stay close to customer conversations – get looped into real sales deals, talk to prospects, and use those insights to refine positioning and assets. Prioritize the highest‑leverage use cases – identify which marketing use cases and sub‑personas to start with, rather than spreading thin. Set the foundation for new personas – develop a framework Clay can reuse as we expand into additional personas over time. Partner with EPD on persona‑specific gaps – surface product feedback when justified, and partner with Product to close it. Use AI tools to work smarter – integrate AI tools (including Clay) to automate routine tasks and make your work more effective. What You'll Bring 5+ years of professional experience in product marketing or growth marketing. Nice to have: experience as a marketing generalist, ideally at an early‑stage company where you owned multiple parts of the function. Experience in marketing a GTM product or prior B2B SaaS product marketing experience. Strong positioning and messaging craft, with the ability to communicate ROI in language marketers care about. Strong visual design craft – you can tell a story visually in slides and ship a great one‑pager. Marketing acumen – you can credibly talk to our ICP and understand the craft. 0 → 1 comfort – you can handle finding product‑market fit, and help guide various cross‑functional teams (EPD, Ops, New Verticals, etc.). Commercial acumen – you'll identify the highest‑leverage use cases and personas to start with, rather than spreading thin. Comfortable being external‑facing and excited to connect with prospects and customers. Compensation Range: $180K - $220K #J-18808-Ljbffr