Sr. IT Platform Manager, Digital Solutions

Overview Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The American Heart Association has an excellent opportunity for a Sr. IT Platform Manager, Digital Solutions , based at our National Center in Dallas, TX . The Sr. IT Platform Manager defines the vision, strategy, and roadmap for the organization’s digital marketing technology ecosystem, including tools like CMS, CDP, marketing automation, analytics, AI, and chatbots. The Sr. IT Platform Manager works across Marketing, Technology, Data, and Operations to ensure the MarTech stack delivers strong customer experiences, business value, and operational efficiency. The Association offers many resources to help you maintain work‑life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award‑winning corporate university, as well as additional training and support, locally. Responsibilities Product Strategy & Roadmap Define and maintain the product vision, strategy, and multi‑year roadmap for the Digital Solutions and Marketing ecosystem, such as CMS (SitecoreAI), CDP, marketing automation, search, Agentic AI and Chat Bots – that aligns to business goals and objectives. Collaborate with cross‑functional stakeholders to prioritize product needs on business value, customer outcomes, and partner with delivery teams on technical feasibility. Translate business needs into product requirements (features and user stories). Continue to evaluate new tools and capabilities (including AI and personalization technologies). Balance short‑term delivery with long‑term platform strategy. Stakeholder & Cross‑Functional Leadership Serve as a bridge between MarCom and Business Technology. Facilitate alignment across delivery teams, architects, analysts, and business stakeholders. AI & Automation Strategy Evaluate AI‑driven capabilities for Digital Solutions and Marketing ecosystem. Budget and Contracts Understanding of budget management and cost optimization. Metrics & Continuous Improvement Define and track KPIs such as platform adoption, campaign performance, customer engagement, and marketing ROI. Drive and lead platform adoption and engagement (i.e., training plan, communications). Use data insights to advise product decisions and continuous optimization. Want to help get your resume to the top? Take a look at the experience we require: Qualifications Bachelor's degree or equivalent 5 years minimum prior relevant experience Required Skills: Analytical Thinking, Attention to Detail, Collaboration, Concept Development, Conceptual Thinking, Critical Thinking, Data Analytics, Effective Communication, Engineering Analysis, Feasibility Study, Flexibility, Gathering Information, Initiative, Market Research, New Product Development, Problem Solving, Product Development, Product Development Life Cycle, Product Marketing, Regulatory Compliance, Value Engineering Compensation & Benefits The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details. Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed. Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; based on the type of position. Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well‑being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation. Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule. Work‑Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year. Tuition Assistance – We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization. In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment. EOE/Protected Veterans/Persons with Disabilities #J-18808-Ljbffr American Heart Association