Events & Community Marketing Coordinator

Job Description

About the Role

Renewal by Andersen, the custom division of Andersen Corporation - North America's largest window and door manufacturer - is hiring an Events & Community Marketing Coordinator to lead our local outreach, events, and canvassing efforts. This role owns our presence at community events, home shows, retail partner locations, and door-to-door canvassing initiatives, coordinating staff, building local partnerships, and representing our brand with professionalism in front of homeowners every day.

What You'll Do

• Identify, secure, and manage participation in community events, home shows, fairs, festivals, and retail partner locations to generate qualified homeowner leads

• Plan and execute event logistics: booth setup/teardown, materials, signage, permits, and scheduling

• Recruit, schedule, and coordinate Brand Ambassadors/Canvassers to staff events and routes

• Coach and motivate field staff to meet goals

• Develop and maintain partnerships with venues, retail locations, local organizations, and community groups to expand brand visibility

• Manage canvassing logistics, including territory mapping, route tracking, and lead verification using company software

• Maintain compliance with local municipality permitting requirements for canvassing and event activities

• Track and report on event/campaign performance, lead quality, and ROI

• Maintain marketing materials, scripts, and flyers; ensure brand standards are upheld at every touchpoint

• Collaborate with office admin to ensure smooth lead hand-off

• Collaborate with marketing to identify content opportunities that highlight company culture, products, installation quality, and customer success stories

• Collaborate with Sales Managers and Design Consultants to ensure smooth lead hand-off

• Manage the planning, collection, and organization of photo and video content from completed projects, events, and team activities for use across social media and marketing channels

Qualifications

• High school diploma required; college degree preferred or equivalent relevant experience

• 1–3+ years in events, field marketing, canvassing, or community outreach (leadership experience strongly preferred)

• Proven ability to recruit, train, and manage a small team of brand ambassadors or canvassers

• Strong organizational and project management skills, with attention to detail

• Excellent public speaking and interpersonal communication skills

• Ability to analyze campaign/team effectiveness and adjust strategy accordingly

• Comfortable with local travel and a flexible schedule, including evenings/weekends for events

• Valid driver's license and reliable transportation

• Sales or marketing background preferred

• Prolonged periods of standing/sitting; ability to lift up to 50 lbs.

What We Offer

• Fully Paid Major Medical Insurance

• 401(k) Match

• Paid training and ongoing professional development

• Paid Time Off (PTO)

• Paid Holidays

• Career growth within an established, reputable national brand