VP, Ecommerce

Role Description

Grüns is a fast-growing leader in the supplement space, and our DTC websites are the growth engines for how customers experience and convert. We're looking for a VP, Ecommerce to own that experience end-to-end across our four brands (and counting) — leading our ecom, dev, design, and CRO teams, and setting the standard for what best-in-class Shopify DTC looks like. This role reports directly to our SVP of Ecommerce & LTV and is a high-ownership role for someone who has done this at scale and is ready to drive it again.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a biannual basis for amazing off-sites where we can connect IRL.

In this role, you will:

• Own end-to-end site strategy and roadmap across our multi-brand Shopify environment covering all four stores: gruns.co, nutrops.co, immun.co, juced.co
• Lead and develop a cross-functional team spanning ecommerce, engineering, design, and CRO
• Own conversion rate by setting and defending the bar for site experience and funnel optimization
• Drive a unified account experience across brands — membership, bundles, subscription
• Act as internal PM for engineering and design — writing specs and scoping builds
• Own site stability, speed, infrastructure, and performance
• Partner with Paid, Lifecycle, and Brand to co-own First Order volume and retention
• Launch new brands from the ground up on new websites
• Build an AI-forward operating model across the ecom org

Qualifications

• 12+ years of ecommerce experience with deep Shopify DTC expertise
• Scaled a $100M+ DTC business and is energized to do it again with more leverage and an AI-augmented team
• Moved conversion rate through disciplined testing grounded in data and customer insight
• Used AI to materially speed up their team's output (design, specs, code review, QA, analysis, etc)
• Owned subscription end-to-end — churn, cancel flows, retention strategy
• Functioned as a true internal PM to an engineering team, not just managed agencies

Approach to the role

• Turns "lots started" into "things shipped well"
• Deeply collaborative — co-owns outcomes with Paid, Lifecycle, and Brand
• Data-driven across quantitative and qualitative signals
• No ego, genuinely curious, energized by hard problems

Compensation & Benefits

At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $225,000 - $250,000 depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team.

Company Description

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

• We care about being the best and holding ourselves, our teams, and our partners to an incredibly high standard.
• We act like our name is on the door, taking complete ownership of outcomes and collaborating deeply.
• We measure impact, not effort, working smart and hard, and using every tool at our disposal - including AI.