Retail Campaign Program Sr. Marketing Manager

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.

Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

This job is responsible for the delivery of a portion of the overall marketing strategy in the form of a portfolio of small to medium programs, capabilities or processes. Key responsibilities include owning or supporting marketing operations including performance, risks and controls, production audits/exams/maintenance, and content management. Job expectations include owning day to day relationships with key business partners, solving moderate to complex business problems and independently driving strategic marketing improvements and solutions.

The Financial Center Marketing Team is responsible for the strategy, creative execution, and delivery of marketing campaigns, branded and operational signage, as well as associate engagement to over 3,500 financial centers across the country. This position is part of a dynamic, cross-functional team inclusive of agencies, vendors, and business partners. Essential functions and responsibilities include leading end to end creative development for financial center campaigns from strategy/brief to fulfilling a host of tactics, including digital and printed customer facing marketing materials. This position will own creative reviews, synthesizing internal stakeholder reviews from business partners/legal/compliance/brand to ensure error free creative and operationally sound delivery to one of the largest retail networks in the US. 

Required Qualifications:

• Minimum of 5+ years of retail marketing experience

• Comfortable working in an operationally complex and matrixed organization.   

• Must be confident partnering with and influencing field leadership, merchandising, operations, and real estate services to understand business objectives. Savvy with budget management, financial acumen, and vendor payments.

• Must be able to think big picture for the work, but also own the smaller details, and enjoy managing fast paced, complex, detailed programs end to end in an error free manner and on budget.  

• Ability to communicate clearly, crisply, and distill complex situations to simple solutions.  

• Must be comfortable working in a team, partnering and supporting teammates as campaign work is done in pod of teammates and lines are deliberately blurred.  

• Seeking a candidate with experience working through conflicting priorities and ability to quickly changing and adapt as circumstances evolve. 

• Must be adept in executive level PowerPoint presentation generation, Excel (complex spreadsheets), and navigating platforms that hold data.

Desired Qualifications:

• Minimum of 8-10 years retail marketing experience

Skills:

• Adaptability

• Collaboration

• Problem Solving

• Product Marketing and Branding

• Project Management

• Active Listening

• Analytical Thinking

• Digital Marketing

• Oral Communications

• User Experience Design

• Business Acumen

• Prioritization

• Solution Delivery Process

• Strategic Thinking

• Written Communications

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent.

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:

1st shift (United States of America)

Hours Per Week: 

40