Director of Product Marketing, Adoption Content & Experiences

As part of the Copilot Marketing organization youll join a pioneering group at Microsoft that is reshaping how work gets done across every business function. Our mission is to transform core business processes with AI and agentsempowering organizations to move beyond the constraints of traditional enterprise tools. By reimagining how businesses operate we help customers become more agile unlock new levels of productivity and accelerate growth through intelligent adaptive solutions that drive real impact.

Our team is seeking a Director of Product Marketing Adoption Content & Experiences to shape how businesses understand adopt and realize value from Microsoft 365 Copilot. This leader will own product narratives content strategy and development and the adoption hub web experiencecreating differentiated high-impact customer experiences that accelerate adoption. We are looking for a deeply strategic detail-oriented and highly hands-on storyteller who combines strong knowledge of AI business solutions with exceptional editorial judgment product curiosity and an uncompromising commitment to quality. This leader will translate complex product capabilities and customer insights into distinctive narratives actionable guidance and polished experiences that move customers to action.

Microsofts mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect integrity and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values we are committed to cultivating an inclusive work environment for all employees to positivelyimpactour culture every day.

Audience Obsession & Customer Insight

• Deeply understand customer research telemetry field feedback and market signals to uncover adoption pain points unmet needs and barriers with precision.
• Build nuanced audience insights across executive business technical and end-user personas including motivations maturity readiness and moments of friction.
• Turn audience and adoption insights into differentiated narratives content strategies and guidance that move customers from awareness to sustained use and measurable value.

Strategic Storytelling & Narrative Leadership

• Develop and shape innovative audience-first stories that turn complex technology research and product capabilities into memorable narratives that inspire action.
• Create differentiated points of view and content franchises that break through crowded content streams demonstrate strong editorial judgment and deliver distinctive value to target audiences.
• Connect customer pain points and business priorities to product capabilities through deeply researched actionable narratives frameworks and guides that accelerate adoption.

Content Strategy & Editorial Excellence

• Build and scale audience-led content strategies across direct-to-customer experiences including web lifecycle programs learning platforms and communities.
• Set and uphold a high editorial bar through rigorous content frameworks standards governance and hands-on reviews that ensure accuracy clarity consistency and craft.
• Design strategic content systems that connect narratives experience design customer journeys and behavioral change to measurable adoption and business outcomes.

Cross-Functional Leadership & Influence

• Influence senior leaders and drive alignment across Product Engineering Design Marketing Customer Success Learning Research and Field organizations.
• Create clarity and momentum in highly matrixed environments through effective operating models governance reviews and decision frameworks.
• Serve as a trusted strategic advisor who shapes plans influences investments and drives organizational change.

Ownership & Outcome Orientation

• Own impact not just deliverables and connect investments programs and experiences to measurable customer and business outcomes.
• Use data customer signals and performance metrics to prioritize opportunities guide decisions and improve impact.
• Operate as a hands-on leader who can move seamlessly from setting strategy to shaping narratives editing content and driving high-quality execution.

Team Leadership & Quality Management

• Build coach and lead a high-performing team grounded in customer obsession strategic rigor attention to detail accountability and continuous improvement.
• Stay close to the work actively shaping narratives reviewing content and providing precise actionable feedback as both coach and editor to raise the quality bar.
• Establish clear expectations operating rhythms and rigorous review mechanisms while developing talent into stronger strategic leaders storytellers and marketers.

Required/minimum qualifications

• Masters Degree in Marketing Computer Science Business or related field AND 4 years experience in business OR Bachelors Degree in Marketing Computer Science Business or related field AND 6 years experience in business OR equivalent experience.

• 4 years people management experience or indirect people management experience (or virtual teams)

Additional or preferred qualifications

• Masters Degree in Marketing Computer Science Business or related field AND 8 years experience in business OR Bachelors Degree in Marketing Computer Science Business or related field AND 12 years experience in business OR equivalent experience.

• 6 years people management experience.

Product Marketing M5 - The typical base pay range for this role across the U.S. is USD $130900 - $251900 per year. There is a different range applicable to specific work locations within the San Francisco Bay area and New York City metropolitan area and the base pay range for this role in those locations is USD $165600 - $272300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
position will be open for a minimum of 5 days with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age ancestry citizenship color family or medical care leave gender identity or expression genetic information immigration status marital status medical condition national origin physical or mental disability political affiliation protected veteran or military status race ethnicity religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable local laws regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process read more about requesting accommodations.

Required Experience:

Manager