Director of Marketing

Job Description

Job Description

About Broadcast Management Group (BMG)

BMG is a leading provider of media technology solutions and managed services for broadcast, live production, and media operations. We work with enterprises, broadcasters, and production companies to build and operate mission-critical systems. Our core competencies include systems design and integration, live production staffing and operations, and channel playout infrastructure. We're growing rapidly to support an aggressive revenue target in 2027.

Senior Marketing Manager

Reports To: EVP Growth and Marketing

Location: Washington, D.C. 

The Role

We're looking for an experienced Senior Marketing Manager to lead a 9-person marketing team and drive campaign execution in support of our aggressive revenue target. You'll report to the EVP Growth and Marketing, manage day-to-day marketing operations, oversee team productivity, and ensure our entire team leverages AI to multiply output without hiring additional headcount.

This is a hands-on role. You'll manage campaigns, hire talented marketers, and build systems that scale. You'll be accountable for marketing-attributed pipeline, lead generation against customer acquisition cost goals (CAC), and thought leadership initiatives reaching 100K+ monthly organic traffic.

What You'll Do

Team Leadership (40%): Build, hire, and develop a 9-person marketing team focused on content, design, product marketing, analytics, and vendor partnerships. Set clear KPIs aligned to revenue targets. Manage annual budget. Conduct weekly 1:1s and quarterly reviews.

Campaign Execution (30%): Oversee multi-channel campaigns across email, digital advertising, ABM, webinars, and events. Partner with sales to deliver 400+ qualified leads monthly. Ensure brand consistency and on-time delivery. Coordinate vendor partnerships for co-marketing with major technology partners.

AI Integration & Productivity (20%): Ensure 100% of your team uses AI tools daily for content drafting, campaign strategy, analytics, and competitive analysis. Build and document repeatable AI workflows. Host monthly "AI in Marketing" sessions for knowledge sharing. Reduce busywork by 30%+.

Metrics & Reporting (10%): Track marketing pipeline contribution, CAC, lead volume, and team productivity. Report monthly to leadership. Make data-driven decisions on budget allocation and channel investment.

What We're Looking For

Required:

• 7+ years in B2B marketing with 2+ years managing a team (5+)
• Proven track record running multi-channel campaigns (email, digital ads, ABM, events)
• Daily AI experience; ability to coach others on AI use
• Comfort with analytics platforms (Google Analytics, HubSpot)
• Strong project management skills; comfortable juggling 5-10 concurrent projects
• Lean startup mentality; comfort with rapid change and iteration

Preferred:

• B2B SaaS, media, broadcast, or technology solutions marketing background
• ABM (Account-Based Marketing) or demand generation experience
• Event marketing experience (webinars, trade shows, user conferences)
• Experience with marketing automation platforms (HubSpot)
• Design tool familiarity (Adobe Suite, Figma)

How We'll Measure Your Success

First 6 Months:

• Full 9-person team hired and ramped
• 4+ major campaigns executed on-time and on-budget
• 400+ qualified leads delivered monthly at CAC target
• 100% of team using Claude daily with 5+ documented AI workflows

First 12 Months:

• $150M+ marketing-attributed pipeline annually
• 2,000+ qualified leads
• 100K+ monthly organic traffic and 25K+ LinkedIn followers
• 30% reduction in marketing busywork through AI automation

 

Why Join BMG

• Lead a lean, high-impact marketing team where AI multiplies productivity
• Work on an aggressive growth initiative with clear targets and strategic direction
• Build marketing systems and playbooks that scale with the company
• Direct access to leadership; your work will be seen and valued
• Competitive salary, meaningful equity, and strong growth potential
• Health insurance, bonus incentives, 401(k), PTO, professional development budget

How to Apply

Submit your resume and a brief cover letter explaining why you're interested in this role and what marketing win you're most proud of. Applications reviewed on a rolling basis.

Equal Opportunity Employer: BMG is committed to building a diverse and inclusive team. We welcome applications from all backgrounds and perspectives.