Strategic Marketing Manager - Municipal

Strategic Marketing Manager - Municipal

At Pentair, you will work alongside passionate problem-solvers who are committed to the future of our planet. We put our mission into practice, helping the world sustainably move, improve and enjoy water, life's most essential resource. From our residential water filtration to industrial water management to pool products and more, our 9,000 global employees serve customers in more than 150 countries, working to help create a better world for people and the planet through smart, sustainable water solutions.

We have an exciting opportunity for a Strategic Marketing Manager - Municipal to join our Golden Valley, MN team. You will play a critical role in developing and translating category strategy into actionable customer segment, market-level plans and commercial impact. This role is responsible for advancing and maintaining deep category intelligence, customer and segment insight, and value propositions, while owning execution of go-to-market initiatives that improve sales effectiveness, positioning, and performance. The Strategic Marketing Manager will work closely with the General Manager, Sales, Product Line Ownership, Revenue Operations, Engineering, Legal, and Finance to ensure Pentair's Municipal portfolio is positioned clearly, competitively, and credibly across priority customer markets. This position will report to the Segment Marketing & Strategy Leader.

You will:

• Develop and maintain category growth outcomes and customer segment intelligence, TAM/SAM assessment, market definition, customer segment insights, competitive analysis, and Voice of Customer (VOC) synthesis to inform category strategy and go-to-market priorities.
• Translate market and customer insight into prioritized actionable customer segment plans, supporting category strategy with clearly defined customer segment priorities, use cases, and growth opportunities.
• Own customer segment-level value propositions, messaging, and commercial claims, partnering closely with GM, Sales, Product Line Ownership, Engineering, and Legal to ensure positioning is differentiated, accurate, and defensible.
• Develop and translate strategy into execution and measurable impact by owning customer segment-level go-to-market plans, sales playbooks, and enablement aligned to category and commercial priorities.
• Lead commercially facing content strategy for assigned categories and customer segments, ensuring content supports priority use cases, buyer roles, and selling motions across direct and channel environments.
• Own customer segment-level industry event and trade show strategy and execution, including event selection, objectives, messaging focus, booth/content alignment, and post-event follow-up in partnership with Sales and Revenue Operations.
• Partner closely with Sales and Revenue Operations to develop, deploy, and optimize customer segment–specific sales plays, tools, and performance tracking.
• Work closely with Sales and Product Line Ownership to identify and address gaps in positioning, messaging, packaging, pricing, or enablement that limit commercial effectiveness within priority customer segments.
• Support product and portfolio launch, coordinating cross-functionally to ensure customer-segment-specific readiness, adoption, and commercial impact through Phase 0 NPI involvement.
• Incorporate customer feedback, sales input, and performance insights (e.g., SFDC, win/loss, event outcomes) to continuously refine customer segment positioning, sales plays, and execution plans.
• Communicate clearly and effectively with cross-functional partners, translating insight and strategy into structured guidance, execution plans, and recommendations that support decision-making and field effectiveness.
• Model culture and develop talent in alignment with Pentair's Win Right Values and Leadership Model, fostering a high-performance, inclusive culture grounded in accountability, collaboration, and continuous development while modeling the behaviors expected of Pentair leaders.

Key Qualifications:

• Bachelor's degree in marketing, Business, Engineering, or related field; MBA or advanced degree preferred.
• 8-10 years of experience in B2B marketing, strategic marketing, product marketing, or category marketing, preferably in an industrial or manufacturing environment.
• Proven ability to develop market and segment insight and translate it into effective positioning, sales enablement, and GTM execution.
• Experience working cross-functionally with Sales, Product Line Ownership, Engineering, Legal, and Revenue Operations.
• Strong understanding of value proposition development, competitive positioning, and claims governance.
• Experience supporting or leading go-to-market execution, including sales plays, content, events, campaigns, and launches.
• Familiarity with multiple routes to market (direct sales, distribution, OEM, systems integrators) and the implications for GTM strategy.
• Strong analytical and problem-solving skills, with the ability to use data and market evidence to inform decisions.
• Strong communication skills, with the ability to translate complex information into clear, actionable outputs.
• Experience leveraging CRM and marketing technologies (e.g., SFDC); comfort working with data, dashboards, and insight tools.

Compensation:

For this full-time position working at this location, the anticipated annualized base pay range will be from $82300 - $152800 / year. At Pentair, it is not typical for an individual to be hired near the bottom or top of the pay range. Pentair considers various factors in determining actual compensation for this position at the expected location. Actual compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, work location, and other relevant business or organizational needs. This position may be eligible for other forms of compensation such as, annual incentive bonus.

Benefits:

As a Pentair employee, you would enjoy a wide array of benefit options to help keep you and your family healthy and protected, health benefits, a generous 401(k), employee stock purchase program, disability benefits, life insurance, critical illness insurance, accident insurance, parental leave, caregiver leave, tuition reimbursement, plus paid time off and wellness programs to encourage a healthy work/life balance.

Equal Opportunity Employer

Pentair is an Equal Opportunity Employer. With our expanding global presence, cross-cultural insight and competence are essential for our ongoing success. We believe that a diverse workforce contributes different perspectives and creative ideas that enable us to continue to improve every day.