Vertical Product Marketing Manager, Media & Entertainment - New York

Vertical Product Marketing Manager, Media & Entertainment - New York The North America Monetization Product Strategy & Operations team helps ensure that the US advertisers (our clients) are inspired, excited and empowered to partner with us to build their brands and drive outcomes on the TikTok platform. We are the connective tissue between our clients, our sales people, and the product & engineering teams. We are responsible for building verticalized go-to-market strategies & activating sales to scale adoption of TikTok's full suite of innovative advertising solutions. Are you passionate about identifying problems and building solutions that help clients grow their business? TikTok is seeking a Vertical Product Marketing Manager within the Retail vertical to join our North America Monetization Product Strategy & Operations team. This individual will focus on one Retail sub‑vertical, and on garnering adoption for products & bundles that drive full‑funnel revenue for TikTok. They will strategically shape ambitious, ambiguous projects that drive revenue and adoption, and be partners with Sales and Product leadership in executing the chosen sub‑vertical's go‑to‑market strategies. They will support and be part of a best‑in‑class team that has in‑depth understanding of the clients, can aggressively take our current product & solution sets to market, identify future product opportunities and gaps, and influence senior leadership across TikTok. Responsibilities Plan, define and lead a M&E sub‑vertical go‑to‑market strategy along with the key sales leadership Inclusive of sales enablement, product positioning, partnering with XFN teams to drive full‑funnel plans Partner closely with Sales team to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development Lead market understanding, opportunity assessment, competitive analysis, customer feedback and represent the vertical & market with Product Management and engineering Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strategic feedback and positioning. Qualifications Minimum Qualifications 5+ years of experience in direct sales, product marketing, strategy or product management with advertising technology products 5+ years of significant experience in a specific industry vertical (either as a sales person, or a vertical product marketing manager, or another similar role) Experience partnering with and influencing product teams and/or engineering to represent market requirements Experience partnering with and influencing sales teams and developing go‑to‑market strategies Preferred Qualifications Full‑funnel sales experience with a product lens and eye for technical details Excellent organization and strong communication skills at all levels of seniority Be revenue‑driven and revenue‑guided in all recommendations About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at Job Information Payment Transparency The base salary range for this position in the selected city is $128,000 - $244,889 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; Exercising sound judgment. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Entertainment Providers #J-18808-Ljbffr