Customer Engagement Marketing Campaign Manager Credit Cards

Why Wells Fargo:

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About this role:

Wells Fargo is seeking a Customer Engagement Marketing Campaign Manager to lead early lifecycle engagement (EMOB-Early Month on Book) strategy for credit card customers. The functional title will be a Lead Business Execution Consultant.

This role is critical to shaping the first 6 Months of the customer experience, driving activation, engagement, and long-term product usage. You will combine data-driven insights, customer-focused messaging, and disciplined execution to deliver impactful, multi-channel campaigns at scale.

This primarily includes developing and implementing the creative strategy in alignment with the product's brand identity as well as the ongoing optimization of performance for the digital onboarding series across Credit Card products. Leading complex, cross-channel marketing execution at scale, combining strategy translation, data-driven decisioning, and strong stakeholder influence within a risk-controlled environment.

You'll operate at the intersection of strategy, analytics, and execution, partnering across Marketing, Product, Risk, Compliance, Technology, and Operations to deliver high-performing campaigns in a regulated environment.

In this role, you will:

• Own and evolve early lifecycle (EMOB) engagement strategy to drive activation, card usage, and customer retention

• Translate customer behavior and campaign performance data into targeted messaging and actionable strategies

• Lead end-to-end campaign execution across digital channels, including planning, targeting, creative development, deployment, and optimization

• Identify opportunities to improve engagement through testing, segmentation, and performance insights

• Partner cross-functionally to ensure campaigns are delivered on time, compliant, and aligned to business goals

• Navigate regulatory and compliance requirements while maintaining speed, quality, and risk discipline

• Drive operational improvements by identifying process gaps, inefficiencies, and opportunities to streamline execution

• Prepare and deliver clear, concise recommendations and performance insights to senior stakeholders

• Support campaigns across a diverse portfolio of branded and co-branded credit card products, including new product launches

Required Qualifications:

• 5+ years of Business Execution, Implementation, or Strategic Planning experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience in campaign, lifecycle, or customer engagement marketing

• Experience with early lifecycle/onboarding (EMOB), activation, or customer journey strategy

• Background in credit cards, lending, financial services, or other regulated industries

• Strong analytical and problem-solving skills, including interpretation of campaign performance and customer data

• Experience managing high-volume, multi-channel campaign portfolios

• Familiarity with marketing tools such as Salesforce Marketing Cloud or similar platforms

• Ability to balance speed, accuracy, and compliance in a fast-paced environment

• Excellent communication skills with experience presenting to senior leadership

• Experience leading end-to-end campaign delivery across multiple workstreams

• Strong ability to analyze data and translate insights into marketing actions

• Demonstrated success working with cross-functional teams and influencing without direct authority

Job Expectations:

• This position offers a hybrid work schedule

• This position is not eligible for Visa sponsorship

Locations:

• 2200 Concord Pike, Wilmington, DE 19803

• 550 S Tryon Charlotte, NC 28202

• 401 Las Colinas Blvd Irving, TX 75039

• 800 S Jordan Creek Pkwy West Des Moines, IA 50266

Posting End Date:

1 Jun 2026

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo ( .

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy ( to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.

Req Number: R-547359