General Manager

General Manager Opportunity - Ms. Alice (Lower East Side)

At Parched Hospitality Group Inc. (PHG), we believe in putting people first - our team, our guests, and our community. Our core values revolve around warmth, hospitality, and inclusivity. We strive to create a friendly and laid-back environment, reflecting the spirit of Australian hospitality, where everyone is welcomed with a smile and treated with genuine care and respect.

As a restaurant group that is based in NYC and expanding, we own and manage several Australian-inspired dining concepts - Hole in the Wall Cafe, Isla & Co., Daintree Rooftop Bar & Lounge and Wallflower.

We are seeking a General Manager to lead our team, as we have recently launched our newest new bar concept, Ms. Alice , at The Merchant Hotel in the LES. This is a unique opportunity for a strong, energetic, and autonomous leader—a self-sufficient go-getter—to drive operations, lead the team, and shape the success of a brand-new venture. Our General Managers are passionate about hospitality, thrive in high-energy environments, and love creating spaces where both guests and staff feel genuinely taken care of.

As the General Manager, you’ll be the driving force behind our guest experience, team culture, and daily operations. You’ll work closely with our corporate leadership team to ensure the space runs smoothly, profitably, and with a strong sense of purpose and fun. We're looking for someone who leads with heart, sets high standards without taking themselves too seriously, and knows how to build a team that’s as passionate about service as they are.

What You’ll Do:

• Lead by example in providing warm, attentive, and memorable hospitality to every guest, every time.
• Hire, train, and develop a high-performing team that shares your love of great service, great drinks, and great vibes.
• Create a positive, respectful work environment where team members feel empowered to grow and bring their personalities to work.
• Oversee all aspects of operations — from service flow and staffing to inventory and vendor management — with an eye for efficiency and excellence.
• Collaborate closely with the Beverage Director on menu planning, bar operations, and team education.
• Foster a culture of learning by continuously coaching the team on service standards, hospitality principles, and cocktail execution.
• Monitor financial performance in line with company-set KPIs, manage and control costs (including labor), and take a proactive role in ensuring the long-term success of the business.
• Keep calm and focused in a fast-paced environment while bringing an easygoing, upbeat energy to the space.

Who You Are:

• A genuine hospitality pro with 5+ years of experience managing teams in bars, lounges, or restaurants — ideally in high-volume, bar focused spaces.
• Someone who loves taking care of people and knows that true hospitality is about connection, not just service.
• A natural teacher who loves sharing knowledge, developing others, and helping team members build confidence, refine their skills, and grow in their careers.
• Deeply knowledgeable about bar operations, with a strong understanding of spirits, wine, beer, cocktails, bar equipment, service flow, and what it takes to run an efficient, high-performing bar.
• A great coach and communicator who’s excited to teach, inspire, and develop a team.
• Hands-on, self-motivated, and ready to take ownership — but also collaborative and humble enough to roll with the team.
• Calm under pressure with a good sense of humor and a flexible, positive attitude.
• Passionate about cocktails, curious about trends, and eager to stay ahead of what’s next in hospitality.
• Toast and Resy experience, plus a Food Handlers Certificate preferred

What We Offer:

• Base salary starting at $95,000 - $105,000
• Performance-based bonuses every quarter (up to $20,500 per year)
• Company sponsored medical, dental and vision benefits
• 401(k)
• 3 Weeks of Paid Time Off
• A creative, collaborative, and respectful workplace culture
• Opportunity to shape an innovative NYC bar and lounge, craft a unique “choose-your-adventure” guest experience, and contribute to our goal of joining the world’s top 50 bars
• Employee dining and beverage perks at all Parched Hospitality Group concepts