GTM Manager - TikTok User Growth & Partnerships (San Jose)

Responsibilities The User Growth (UG) Department leads TikTok's growth efforts for expanding our user base and building our community. We provide strategic growth plans and leverage various marketing, product, and analytical methods to achieve and sustain fast growth. The UG team applies mature product growth levers and builds new solutions to help the business achieve impactful breakthroughs. We are seeking a results-oriented and strategic operator to support incentive product operations across the AMS regions. This role requires strong business development expertise, cross-functional collaboration, and a growth mindset to elevate our incentive products to the next level. Identify, develop, and manage strategic GTM partnerships that unlock new opportunities for incentive product growth and user acquisitions. Leverage business development experience to source, evaluate, and negotiate collaborations that enhance the reach and impact of incentive products. Track and analyze campaign performance data to derive localized insights and inform product and marketing strategies. Lead the collection and resolution of user feedback related to incentive campaigns, ensuring swift issue resolution and continuous UX improvement. Work cross-functionally with business development teams, product managers, data teams, regional stakeholders, and other cross-functional partners to drive alignment and deliver against ambitious growth targets. Demonstrate strong communication and stakeholder management skills, with the ability to influence, align, and inspire cross-regional teams and partners. Qualifications Minimum Qualifications 5+ years of experience in business development, GTM strategy or growth operations, preferably in the tech or consumer internet industry Proven track record of driving successful partnerships and launching impactful user acquisition initiatives Strong analytical skills with the ability to interpret data, generate insights, and influence strategy Experience working with cross-functional teams across product, marketing, and data functions in a fast-paced environment Preferred Qualifications Excellent communication, negotiation, and stakeholder management skills Growth mindset with the ability to adapt quickly, take initiative, and thrive in ambiguity About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product helps people authentically express themselves, discover, and connect. Our diverse teams make that possible. We value curiosity, humility, and the desire to make an impact in a rapidly growing tech company. We embrace challenges as opportunities to learn and innovate as one team, maintaining an "Always Day 1" mindset to achieve breakthroughs for ourselves, our company, and our users. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and aim to create an environment that reflects the communities we reach. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at the accommodation request process. Job Information Compensation Description (Annually): The base salary range for this position in the selected city is $108,800 - $288,000. Compensation may vary outside this range based on qualifications, skills, competencies, experience, and location. Base pay is part of the Total Package and may include discretionary bonuses/incentives and restricted stock units. Benefits may vary by location. Employees have day-one access to medical, dental, and vision insurance, a 401(k) with company match, paid parental leave, disability coverage, life insurance, wellbeing benefits, and more. 10 paid holidays, 10 paid sick days, and 17 days of Paid Personal Time (prorated on hire). The Company may modify benefits programs at any time. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered in accordance with all applicable laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. The company considers criminal history in relation to job duties such as client interactions, handling confidential information, and exercising sound judgment. #J-18808-Ljbffr TikTok