Senior Product Marketing Specialist

Job Description

Job Description

Be yourself at Protolabs  

Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification.  We are an equal opportunity employer, and we are committed to building a diverse team that feels they are valued in the workplace.  So do you feel you do not meet every single requirement but still intrigued? We encourage you to still apply!  You can help make our company even better.  We do not discriminate based on race, color, national origin, sexual orientation, gender, age, mental or physical ability, or any way you represent yourself.  We strongly believe diversity makes for more successful teams. 

Why Protolabs? 

We are the leaders in digital manufacturing.  We hire doers, makers, and creative thinkers who tackle our roles with an entrepreneurial spirit.  Our culture is centered around meaningful work that brings new and innovative products to market at unprecedented speeds.  We are a diverse team that comes from all walks of life and take pride in our team who is smart, genuine, humble, and passionate about what we do.  It’s our people who fuel our creativity and make our culture feel like home. 

This is a fixed hybrid role (Tuesday – Thursday onsite, Monday and Friday remote) at HR in Maple Plain, MN. 

The Senior Product Marketing Specialist will play a pivotal role in executing go-to-market strategies for our Sheet Metal product offerings, while supporting work in the Aerospace and Defense market. You will support the Senior Product Marketing Manager in defining product vision and strategy and will work closely with product managers, sales, and marketing teams to ensure go-to-market plans are effectively positioned, communicated, and marketed to target audiences. 

• Product Positioning & Messaging : Develop Sheet Metal product positioning and leading messaging that resonates with target customers, ensuring consistent communication across all marketing channels.
• Go-to-Market Strategy : Provide input into the Sheet Metal and Aerospace & Defense GTM Strategy. Create and execute go-to-market product launches and other product-related initiatives.
• Content Creation : Collaborate with Creative Operations and GTM Enablement Specialist to develop marketing materials and collateral that supports product positioning.
• Campaign Management : Support Demand Gen team with campaign positioning, messaging, customer and market insights.
• Sales Enablement : Work closely with the GTM Enablement Specialist to provide the necessary information to build tools and resources, including training materials, sales decks, competitive analysis, and product FAQs, to successfully sell the product.
• Market Research & Analysis : Conduct research to identify target audiences by industry, assess competitor trends, and understand customer needs throughout the product lifecycle.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in product management or product marketing.
• Strong understanding of marketing principles, audience segmentation, and product positioning.
• Excellent verbal and written communication skills.
• Ability to work collaboratively in a cross-functional team environment.
• Strong project management skills with the ability to prioritize and manage multiple projects.
• Experience with Sheet Metal or manufacturing materials preferred.
• Proficiency with marketing tools (CRM, email marketing, analytics, etc.
• Willingness to travel to tradeshows and events.
• Knowledge of digital marketing tactics, including SEO, PPC, email marketing, and social media.
• B2B, B2C and/or e-commerce experience highly desired.
• Experience using multiple marketing channels and tactics to raise awareness, drive demand, and deliver revenue.

• We offer a competitive salary + annual bonus opportunity
• In addition, we offer amazing benefits including but not limited to:
  • Health Insurance: Traditional OR High Deductible plan
  • Flexible Spending Accounts
  • Health Savings Account (including employer contributions)
  • Dental and Vision
  • Basic and Supplemental Life Insurance
  • Short-Term and Long-Term Disability
• Paid caregiver leave
• You will receive 3 weeks of PTO + Wellness Hours + Holiday Pay + Volunteer Hours
• 401k with company match and immediate vest
• Employee Stock Purchase Program at a 15% discounted rate
• Matching grants through Protolabs foundation
• And More!

Protolabs offers a competitive total rewards package, and compensation mix vary based on position, such as base wage, as well as other earnings including incentives and commissions. Actual pay offered will vary depending on multiple factors which may include, without limitation, job function, work experience, specialized skills, training, education, and certifications.

Proto Labs maintains ITAR-compliant operations in all of our United States based facilities.  Due to ITAR regulations, this role is only open to U.S. Citizens, lawful permanent residents (green card holders) or foreign nationals granted refugee or asylee status.  Individuals with temporary visas (e.g. E, F-1, H-1, H-2, L, B, J, TN or OPT) are not eligible for hire in this role.

Proto Labs, Inc. is an Equal Opportunity Employer

Physical Demands:

While performing the essential duties of this job, the employee is regularly required to sit; use a computer keyboard, monitor and mouse, telephone and printer; reach with hands, and arms, talk, see and hear.  The employee is occasionally required to stand, walk, stoop or kneel and must occasionally lift and/or move up to 25 pounds.

Work Environment:

Indoors (A/C); nonsmoking; the majority of this job function is performed in an office setting requiring normal safety precautions. However, there may be job duties that require the employee to spend time in the manufacturing areas exposed to machinery and noise; eye protection occasionally required. Occasionally works in outside weather conditions. Occasionally works near moving mechanical parts and in high, precarious places and is occasionally exposed to wet and/or humid conditions, fumes or airborne particles, toxic or caustic chemicals, risk of electrical shock and vibration. The noise level in the work environment is usually quiet to moderate.