Vice President of Fitness

Vice President of Fitness

The Vice President (VP) of Fitness is a senior executive who drives the strategic vision, operational excellence, and financial success of an organization's fitness business unit. They oversee multi-unit programs, develop innovative wellness and personal training offerings, and lead high-performing teams to elevate member engagement, personal training department, retention, and revenue.

Responsibilities will include, but not limited to:

• Strategic Leadership: Shape the overarching strategy for fitness operations, evaluating new business opportunities, market trends, and digital platform integration.
• Financial Management: Oversee the operational P&L, manage departmental budgets, and drive revenue growth across personal training, specialty programming, and memberships.
• Operational Excellence: Establish gold-standard benchmarks for service delivery, facility cleanliness, and compliance with health and safety regulations.
• Team Development: Mentor regional, area, and club-level leaders, fostering a high-performance culture that attracts and retains top-tier fitness talent.
• Member Experience: Monitor feedback loops and Net Promoter Scores (NPS) to continuously refine programming and foster a highly engaged community.
• Drive revenue growth by designing, pricing, and scaling high-performing personal training and specialty programming across all locations.
• Establish, monitor, and enforce operational policies, quality standards, and financial forecasts for all fitness business units.
• Analyze market trends and implement innovative digital offerings and equipment updates to maintain a competitive edge.
• Evaluate new business opportunities, strategic alliances, and potential acquisitions to expand organizational reach.
• Lead, mentor, and inspire Area Managers, Fitness Managers, and club-level teams to foster a culture of accountability and high performance.
• Align team goals with overall company vision and set clear key performance indicators (KPIs) for fitness staff.
• Ensure an exceptional member experience that maximizes retention, engagement, and overall satisfaction.
• Maintain clean and safe operating conditions across all facilities, ensuring strict compliance with health, safety, and regulatory requirements.
• Gather and analyze member feedback and usage metrics to continuously refine services and programming.
• Focuses on scaling programs, financial performance, and strategic growth across a brand's portfolio.
• Strategic Planning: Identify opportunities for market expansion, new technology implementation, and innovative fitness programming.
• Financial Management: Develop and manage department budgets, forecasts, and financial performance while driving revenue growth through personal training and specialty services.
• Team Leadership: Mentor, lead, and develop regional managers and site-level fitness directors to build a culture of high performance and accountability.
• Quality Assurance: Establish and enforce operational policies, facility standards, and quality metrics across all locations.
• Program Development: Oversee the design and execution of innovative group classes, training protocols, and digital offerings.
• Compliance & Safety: Ensure all locations adhere to health, safety, and industry regulatory requirements.
• Member Retention: Create strategies that foster member engagement, track feedback, and optimize the overall customer experience.
• Market Monitoring: Continuously analyze industry trends and competitor offerings to keep the organization as a market leader.

Position Requirements/Environment:

• Education: Bachelor's degree in Exercise Science, Business Administration, or a related field.
• Experience: 10+ years of progressive leadership experience in fitness, wellness, or hospitality, with a strong track record of multi-site management.
• Business Acumen: Deep understanding of (EBITDA), labor cost management, and key performance indicators like member lifetime value.
• Soft Skills: Exceptional strategic planning, communication, and team motivation skills.

YouFit Gyms provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.