Digital Marketing Coordinator

Job DetailsJob Location: MINNEAPOLIS, MN 55404Position Type: Full TimeSalary Range: $51,000.00 - $58,000.00 SalaryChildren's Theatre Company (CTC) is seeking qualified candidates for the position of Digital Marketing Coordinator. This full-time, benefits-eligible position requires an organized and detail-oriented professional with demonstrated experience planning and executing digital marketing campaigns across multiple channels. The ideal candidate will have knowledge and experience in email marketing, social media, digital advertising, and audience engagement strategies, as well as experience using marketing data and performance metrics to inform decisions and improve results. Applicants should possess strong communication, collaboration, and project management skills; a commitment to continuous learning; and the ability to positively contribute to an anti-racist organization and support efforts to dismantle structural racism in marketing and communications. About Children’s Theatre Company Led by Artistic Director Rick Dildine and Managing Director Ryan French, Children\'s Theatre Company (CTC) is the nation’s leading theatre for multigenerational audiences and is one of the 25 largest producing theatres in the United States. A winner of the Tony Award for Outstanding Regional Theatre, CTC creates extraordinary theatre experiences that educate, challenge and inspire young people. It has set standards of excellence in the quality of its productions, commitment to new work, and innovative education and community partnerships. Diversity & Inclusion Statement CTC is dedicated to increasing justice, equity, diversity and inclusion in our audiences, our programs and in all of our hiring for staff, artists, and recruiting of board members. CTC is committed to a future where our theatre is a home for all people, all families, and is truly reflective of our community. We are also committed to providing a work environment that is free from discrimination. CTC prohibits discrimination in employment against any employee or job applicant because of that person’s race, color, creed, religion, ancestry, sex, national origin, disability, genetic information, age, sexual orientation, gender identity, gender expression, marital status, familial status, veteran status, status with regard to public assistance, membership in a local human rights commission or any other legally protected status. Position Summary Collaborating closely with the Associate Director of Marketing, Senior Manager of Design and Digital, the Education team, and CTC\'s digital marketing agency, the Digital Marketing Coordinator supports the planning, execution, and optimization of digital marketing campaigns that inspire engagement, deepen patron relationships, and advance CTC\'s mission. This role is responsible for coordinating paid digital advertising, email marketing, website content updates, and audience outreach efforts while helping ensure campaigns are delivered on time, align with CTC\'s brand standards, and meet organizational goals. Essential Functions Digital Marketing Campaign Coordination Plan and execute paid digital marketing campaigns and email communications supporting productions, subscription tickets, and education initiatives Work closely with CTC\'s digital marketing agency to implement campaigns across Google, Google Grant, Meta, OTT, programmatic display, and other digital platforms Monitor campaign performance and assist with compiling reports on key metrics, audience engagement, website traffic, and advertising effectiveness Support testing and optimization efforts by assisting with campaign updates, audience targeting adjustments, and creative asset coordination Stay informed on emerging digital marketing trends and platforms and share recommendations with the marketing team Email Marketing & Patron Communications Design and deploy Marketing and Education department email campaigns, including subscription, single-ticket, Theatre Arts Training, student matinee, and event communications Build and schedule recurring patron communications, including pre-show and post-show emails Assist with quality assurance, testing, and delivery of email campaigns Track email performance and provide reports and recommendations for improving engagement and conversions Website & Content Support Assist with website content updates, landing page maintenance, and SEO best practices to support audience engagement and conversion goals Coordinate digital content and asset needs for marketing campaigns Support content capture and organization efforts that highlight CTC productions, classes, camps, and educational programming Help ensure digital content remains accurate, current, and aligned with organizational branding CRM & Audience Data Support Partner with the Tessitura Database Administrator to pull audience lists and support targeted email and marketing campaigns Develop working knowledge of Tessitura and other marketing platforms to assist with list generation, audience segmentation, and campaign execution Maintain audience data and email distribution lists in accordance with established processes and best practices Provide support for patron communication platforms and assist with troubleshooting basic user issues as needed Department Coordination & Collaboration Maintain and update the shared digital communications calendar to support coordination across Marketing, Education, Development, and other departments Collaborate with internal stakeholders to gather campaign information, deadlines, and creative assets Support special projects, events, and marketing initiatives that advance CTC\'s audience development and engagement goals Participate in department meetings and contribute ideas to strengthen digital marketing efforts and patron engagement Organizational Values & Culture Collaborate with all departments in the furtherance of CTC\'s goal of being an anti-racist/anti-bias theatre that works toward Justice, Equity, Diversity, and Inclusion Encourage and empower everyone to speak out against racist workplace practices and policies Study topics that lead to a deeper understanding of how white supremacy, racial violence, and systemic racism have shaped American society and how that shapes CTC\'s workplace and the lives of CTC employees Positively contribute to the ACT One platform, creating a future where our theatre is a home for all people, all families, reflective of our community Compensation The starting salary range for this full-time position is between $51,000 and $58,000 annually. Benefits include medical, dental and vision insurance; short-term and long-term disability and life insurance; vacation and sick leave; nine paid holidays; and a 403(b) retirement savings plan. QualificationsKnowledge, Skills and Abilities Adaptability – Ability to adapt to changing priorities and thrive in a fast-paced work environment. Analytical Skills – Ability to interpret data, identify trends, and support decision-making through analysis and reporting. Creativity – Ability to contribute fresh ideas and engaging content that supports marketing goals. Collaboration – Ability to work effectively with colleagues, partners, and vendors while contributing to a positive team culture. Communication – Ability to clearly and professionally communicate information, ideas, and questions both verbally and in writing. Critical Thinking – Ability to evaluate information, identify solutions, and apply sound judgment to day-to-day challenges. Decision Making – Ability to make informed decisions within established guidelines and seek guidance when appropriate. Detail-Oriented – Demonstrates accuracy, organization, and thoroughness when completing tasks and managing projects. Inclusive – Values and promotes equitable access, representation, and inclusion for people of all backgrounds and identities. Project Coordination Skills – Ability to organize multiple projects, track timelines, coordinate resources, and ensure tasks are completed efficiently. Self-Directed – Ability to prioritize responsibilities, work independently, and take initiative while maintaining accountability. Digital Marketing Knowledge – Understanding of digital marketing channels, including email marketing, social media, digital advertising, and website content management. Time Management – Ability to effectively manage competing priorities and meet deadlines in a dynamic environment. Experience Demonstrated experience planning and executing digital marketing campaigns, preferably in the performing arts, entertainment, nonprofit, or related sector. Experience coordinating email marketing campaigns, social media content, and/or digital advertising initiatives. Familiarity with digital marketing platforms such as Google Ads, Meta Business Suite, Google Analytics (GA4), email marketing platforms, and CRM systems; Tessitura experience preferred. Experience tracking campaign performance and using data to support marketing decisions and continuous improvement. Understanding of digital marketing best practices, including audience segmentation, content marketing, SEO fundamentals, and emerging digital trends. Strong writing, proofreading, and communication skills, with attention to detail and brand consistency. Ability to manage multiple projects simultaneously and collaborate effectively with internal and external partners. Other Qualities A commitment to ethical conduct in all aspects of the work environment. A commitment to creating a just, equitable, and inclusive workplace. A commitment to protecting confidential information to which this position has access. Ability to positively contribute to an anti-racist/anti-bias organization and support efforts to dismantle structural racism in theatre. Demonstrated respect for diverse perspectives, experiences, and identities. A passion for the arts, theatre, or nonprofit mission-driven work is a plus.

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