Manager, Sales Enablement and Effectiveness

Manager, Sales Enablement and Effectiveness Washington, DC / New York / Chicago Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast-growing company seeking passionate and innovative individuals to join our team! The Manager, Sales Enablement and Effectiveness is a hands‑on individual contributor responsible for building, executing, and continuously improving the programs, processes, and tools that support the sales organization. This role is focused on making selling easier, more consistent, and more predictable while improving onboarding, training, and day‑to‑day sales execution. Working closely with the Vice President of Sales Operations and Go to Market Strategy, this individual supports the execution of sales strategy by optimizing workflows, driving technology adoption, and delivering practical, real‑world training. The role partners cross‑functionally with Sales, Marketing, Product Marketing, Business Systems, and Finance to ensure the sales team has the structure, insights, and resources needed to perform at a high level. This is a high‑impact builder role designed for someone who thrives on solving problems, creating scalable solutions, and driving measurable improvements across a growing sales organization. Key Responsibilities Sales Process and Workflow Enablement Identify friction points across the sales lifecycle and redesign or optimize processes from lead handoff through deal close and renewal. Improve win rates, shorten sales cycles, and increase efficiency, consistency, and forecast accuracy. Document, standardize, and maintain sales processes and best practices. Support adoption across brand, agency, and political sales teams. Training and Onboarding Design and execute a comprehensive sales onboarding program to accelerate time‑to‑productivity. Create and deliver ongoing training focused on product knowledge, messaging, competitive positioning, and selling skills. Partner with Product Marketing and Sales Leadership to ensure training reflects real‑world selling scenarios. Sales Technology and Tools Support the effectiveness of the sales technology stack, including Salesforce, Mindtickle, PeopleAI, and related platforms. Identify gaps and implement enhancements across enablement, forecasting, and conversation intelligence tools. Partner with Sales Operations and Business Systems to improve usability, drive adoption, and ensure tools increase productivity. Support technology integrations and optimizations that contribute to revenue growth. Sales Programs and Execution Support planning and execution of key sales programs and events, including Sales Kickoff and Quarterly Business Reviews. Help lead strategic initiatives from concept through implementation, including defining objectives, success metrics, and follow‑through plans. Cross-Functional Collaboration Partner with Sales, Marketing, Product Marketing, Business Systems, and Finance to align enablement efforts with business priorities. Gather field feedback and translate it into practical improvements across tools, processes, and training. Data and Performance Insights Leverage data and analytics to measure sales execution and team performance. Track and analyze enablement metrics such as onboarding effectiveness, tool adoption, training completion, and process improvements. Share insights with sales leadership to inform decisions and prioritize future initiatives. Qualifications & Experience Requirements 4+ years of experience in sales enablement, sales operations, or a related go‑to‑market function. Direct experience supporting B2B SaaS sales teams, preferably in a data or analytics environment. Strong understanding of B2B SaaS sales processes, methodologies, and support requirements. Proven ability to design and implement scalable processes that improve sales effectiveness and efficiency. Demonstrated experience implementing AI tools in sales environments with measurable results. Proficiency with modern AI tools (LLMs, sales intelligence platforms, etc.), including Claude (Projects, custom instructions, skill building, prompt engineering preferred). Hands‑on experience with Salesforce, Gong, Outreach, Mindtickle, Clari, People.ai, and similar systems. Experience leading technology implementation projects and system integrations preferred. Personal Success Characteristics Builder mindset with a bias toward action and continuous improvement. Exceptional problem‑solving ability with a talent for simplifying complexity. Strong communicator who can effectively engage sales reps, executives, and cross‑functional partners. Skilled at translating product marketing materials into practical, sales‑ready training. Proven ability to drive tool adoption and implement workflows that measurably improve productivity. Highly organized and able to manage multiple work streams while maintaining attention to detail. Data‑driven and comfortable using analytics to inform decisions and measure outcomes. Comfortable operating autonomously, making decisions in ambiguous situations, and taking ownership of results. Company Values & Culture At Resonate, we care about more than your experience on paper. We look for teammates who bring the right mindset and ways of working to help us do great work, together. The Resonators who thrive here embody these qualities: Proactive Problem‑Solving: You spot challenges early and take initiative to solve them. Ownership: You take initiative, follow through, and hold yourself accountable. Collaboration: You value working with others and building strong, respectful relationships. Adaptability: You stay steady through change and adjust when needed. Growth Mindset: You’re open to learning, feedback, and trying new things. Customer Focus: You keep the end user in mind and aim for impact. Clear Communication: You express ideas simply and listen to understand. Integrity & Empathy: You act with honesty and consider the people around you. Strategic Thinking: You focus on what matters most and work with purpose. Drive: You show up motivated and ready to move things forward. Readiness: You bring the skills to contribute meaningfully from day one. These attributes are the foundation of how we work and grow together! Besides the opportunity to work alongside smart, fun, and hard‑working colleagues at Resonate, you'll also enjoy uncapped growth potential, the chance to have a meaningful impact on the company, and the opportunity to work on cutting‑edge, AI‑powered marketing data and identity solutions that are forever changing the industry. From a competitive 401(k) match to an Open PTO policy that encourages real time off, we’re committed to creating an environment where our team members can thrive both inside and outside of work. Our comprehensive benefits package is designed to meet the diverse needs of our employees and their families. A full list of benefits is shared with candidates following their initial conversation with our HR team, so you’ll have a clear understanding of the support and resources available to you as part of the Resonate team. Location At Resonate, we take a remote‑first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in‑person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state‑of‑the‑art offices, you'll have the tools and resources you need to succeed. Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C. Our EEO Statement Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. #J-18808-Ljbffr