Marketing & Communications Specialist

Job Summary The Marketing & Communications Specialist supports the strategic marketing and communications needs of the Heart and Vascular Care Line and Transplant Care Line at University of Utah Health. This position develops and executes integrated marketing and communications initiatives that support service-line growth, increase awareness of clinical services, strengthen physician and program visibility, and advance strategic priorities. The ideal candidate is a strategic marketer, strong writer, organized project manager, and creative thinker who can translate complex clinical information into compelling marketing and communications strategies and content. In addition, they need to thrive in a collaborative environment. Learn more about the great benefits of working for University of Utah: benefits.utah.edu The department may choose to hire at any of the below job levels and associated pay rates based on their business need and budget. Responsibilities Develop and implement integrated marketing and communications strategies that support strategic priorities and growth goals. Identify target audiences, establish positioning, define goals and objectives, and develop marketing plans using appropriate channels. Develop and execute multi-channel campaigns across the consumer journey, ensuring consistent messaging and alignment with University of Utah Health brand standards. Provide strategic direction for advertising and public-facing communications, including digital, print, video, and other creative assets. Gather and apply consumer, market, and performance insights to inform strategies, evaluate effectiveness, monitor key performance metrics, and optimize campaigns and initiatives. Write, edit, and develop clear, compelling content that communicates the expertise, services, programs, and patient care experience of the Heart and Vascular and Transplant Care Lines. Identify and develop opportunities to showcase physicians, clinical programs, research, innovation, patient stories, and other areas that enhance the visibility and reputation of the Heart and Vascular and Transplant Care Lines. Plan, organize, and manage occasional community events. Track project and campaign budgets and resources as appropriate. Minimum Qualifications EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience). Marketing Communication Specialist, II: Requires a bachelor's (or equivalency) + 4 years or a master's (or equivalency) + 2 years of directly related work experience. Marketing Communication Specialist, III: Requires a bachelor's (or equivalency) + 6 years or a master's (or equivalency) + 4 years of directly related work experience. Preferences Strong writing, editing, and content development skills. Proficiency with digital and email marketing tools, web content management platforms (Drupal, SharePoint), and social media marketing. Experience using project management platforms such as Asana, Smartsheet, Basecamp, or similar tools. Experience with photography, video, or other multimedia content development. Working knowledge of basic graphic design. Excellent organizational and time management skills with the ability to handle multiple projects simultaneously. Experience in healthcare, health systems, academic medicine, or a related environment. Special Instructions Requisition Number: PRN46175B Full Time or Part Time? Full Time Work Schedule Summary: M-F 8-5, some evenings and/or weekends Department: 01443 - Marketing and Community Relati Location: Campus Pay Rate Range: $65,000 - $75,000 Close Date: 11/11/2026 Open Until Filled #J-18808-Ljbffr