Manager, Marketing Strategy

About Wonder Project

Wonder Project is a transformative entertainment brand producing and curating premium movies and TV series for the global faith and values audience. We understand the profound impact that entertainment has on our lives and on culture itself. Our purpose is to tell stories that restore faith in things worth believing in-stories that bring audiences together and endure for generations. Guided by the principles of courage, collaboration, excellence and service, we strive to see the world through different perspectives, recognizing that empathy fosters understanding and unity.

We're looking for motivated team members who are passionate about their craft and hungry to make a meaningful impact through their work. We're building something new in entertainment, and that requires creativity, curiosity, kindness and a bias towards action. If you thrive in a fast-moving environment where every contribution matters and you're energized by the opportunity to shape culture through storytelling, you'll fit right in. We welcome you to join us on this journey as we build an entertainment brand committed to restoring faith in things worth believing in.

We are seeking a Manager of Strategy Finance with finance and business analytics experience to join our Strategy team. This role combines financial planning, marketing budget oversight, and performance analytics to optimize subscriber growth and marketing strategy for our streaming platform. You will provide financial guidance on marketing investments, evaluate subscriber unit economics, and deliver ROI analysis that shapes how we allocate resources across channels as we scale Wonder and launch new products.

This is a unique opportunity to build the finance and strategy function at a mission-driven streaming platform from the ground up. Your financial models and investment recommendations will directly influence how we acquire and retain subscribers, optimize marketing spend, and scale Wonder profitably. You'll work closely with marketing, data, creative, finance, and executive teams, seeing the immediate impact of your analysis on real business decisions. Join a company where financial rigor meets purpose and help us prove that values-based content can captivate a global audience while building a sustainable, high-growth streaming business.

Key Responsibilities

Marketing Planning & Strategic Analysis: Partner with Prime Video Channel marketing leadership to provide financial insights and strategic analysis for a broad portfolio of brand-building initiatives, including community engagement programs, strategic partnerships, social media initiatives, and experiential marketing.

Marketing ROI Analysis: Measure and analyze marketing return on investment across various channels and initiatives by analyzing past performance while developing benchmarks, attribution models, and profitability assessments that translate performance data into actionable insights informing budget allocation and strategic

decision-making.

Streaming Metrics and Unit Economics: Own the financial modeling and ongoing analysis of subscriber economics including Customer Acquisition Cost (CAC), lifetime value (LTV), and cohort-based retention to guide marketing budget allocation, assess channel efficiency, and build business cases for strategic initiatives.

Financial Modeling & Subscriber Forecasting: Build financial models to forecast subscriber growth, revenue projections, marketing spend and retention economics, identifying trends that impact unit economics and informing strategic investment decisions to improve customer acquisition efficiency.

Audience Insights and Segmentation: Conduct financial and behavioral analyses on viewer demographics, preferences, and engagement patterns to identify high-value audience segments and inform content acquisition, marketing, and programming strategies that maximize LTV and minimize churn.

Reporting and Visualization: Build comprehensive dashboards and reports for leadership and cross-functional teams, translating complex financial and performance data into clear, actionable insights that drive decision-making around CAC optimization, churn reduction, and marketing ROI.

Qualifications

• Bachelor's degree in Finance, Economics, Business Analytics, or a related quantitative field.
• 4-6 years of experience in finance, FP&A, or business analytics, preferably within streaming media, entertainment, subscription businesses, or high-growth technology companies with direct exposure to financial planning, budget management, CAC/LTV economics, and marketing ROI analysis.
• Advanced proficiency in financial modeling and Excel / Google Sheets; strong
• SQL and data visualization skills (Tableau, Looker, or similar); experience with Python or R for statistical analysis is a plus.
• Strong understanding of subscription business economics, unit economics frameworks, marketing attribution, financial planning processes, and cohort-based retention analysis.
• Excellent analytical and problem-solving skills with the ability to build business cases, extract insights from complex datasets, and translate them into financial recommendations and strategic guidance.
• Clear communication skills with experience presenting financial analysis and data-driven recommendations to both technical and non-technical stakeholders, including executive leadership.
• Passion for entertainment content and understanding of what drives viewer engagement, retention, and satisfaction in streaming platforms.

Salary & Benefits:

Salary: $145K - $180K

Benefits, FSA, 401k

The Wonder Project, Inc. is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, The Wonder Project, Inc. will provide reasonable accommodations for qualified individuals with disabilities. The Wonder Project, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.