Senior Associate, Integrated Marketing - Product Marketing

About the Team DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of product marketing, integrated marketing, and growth to drive awareness and adoption of DoorDash’s affordability initiatives. The Integrated Marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market. About the Role As a Sr. Associate, Integrated Marketing - Product Marketing, you will own end-to-end product marketing and integrated campaign execution for some of DoorDash's highest-priority consumer initiatives. You’ll develop go‑to‑market strategies, shape messaging and positioning, and drive full‑funnel execution across in‑app, CRM, paid social, and off‑platform channels. Reporting into the Manager, Integrated Marketing, this role is equal parts strategist and executor. This is a role for someone who thrives wearing many hats — you’re equally comfortable developing a GTM strategy, diving into consumer research to sharpen your messaging, and rolling up your sleeves to drive campaign execution end-to-end. You have a creative eye, strong analytical instincts, and the organizational horsepower to manage multiple workstreams at once. You’ll partner closely with Product, Strategy & Operations, Analytics, Legal, Creative, and channel specialists across CRM, paid social, and affiliate to bring campaigns to life. Responsibilities Develop the go‑to‑market strategy for DoorDash's affordability initiatives and new product launches — defining audience‑first messaging and positioning, and building integrated marketing plans across in‑app, CRM, paid social, and off‑platform channels. Execute on those strategies end‑to‑end — developing marketing assets from templates, coordinating with channel partners (CRM, paid social, affiliate) on execution, and working with Legal to get sign‑off across all assets and campaigns. Work cross‑functionally with Product, Strategy & Operations, and marketing leads to align on priorities, define goals and KPIs, design A/B tests, and ensure marketing plans are grounded in the latest product developments. Run user research (UXR) to deepen understanding of target customers and translate insights into stronger messaging, better channel strategies, and more effective creative. Track and report on performance across marketing channels — analyzing A/B test results, translating data into actionable insights that sharpen strategy, and optimizing in‑flight campaigns. Qualifications 4–7 years of professional experience in product marketing or integrated marketing in a B2C environment. Bachelor’s degree required; MBA a plus. Experience developing go‑to‑market plans and launching new products, features, or benefits to consumers, with a strong grasp of how to move from strategy to execution. A creative eye and comfort with asset creation — you can evaluate what makes a compelling ad, write strong marketing copy, and produce or direct creative work (experience with Figma or similar tools is a strong plus). Analytical chops — you can synthesize data, make data‑driven decisions, and balance quantitative measurement with an intuition‑driven bias to action; SQL is a plus. Familiarity with integrated marketing channels — CRM, paid social, in‑app, and off‑platform — and an understanding of how they work together across the funnel. Strong cross‑functional collaboration skills, with experience working across marketing, product, operations, legal, and channel teams to bring campaigns to life. Exceptional project management and organizational skills — you can juggle multiple workstreams, hold deadlines, and keep stakeholders aligned without dropping the ball. An ownership mentality and bias for action — you’re proactive, reliable, and energized by working on problems that have real impact on customers’ lives. Comfort with ambiguity and the ability to operate with speed and rigor in a fast‑moving environment. Compensation The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job‑related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market‑dependent and may be modified in the future. In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information. Benefits DoorDash cares about you and your overall well‑being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family‑forming assistance, and a mental health program, among others. Paid Time Off Details For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year. For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week). About DoorDash At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door‑to‑door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods. DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well‑being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more. Statement of Non-Discrimination In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on protected categories, we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce — people who identify as women, non-binary or gender non‑conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently‑abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non‑discrimination. Covey Notice Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation. Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only We used Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provided Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023. We resumed using Covey Scout for Inbound again on June 29, 2024, and ceased using Covey Scout for Inbound on April 30, 2026. The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: #J-18808-Ljbffr DoorDash