Marketing Manager

Marketing Manager

The Marketing Manager develops and executes strategic, region-specific marketing plans that advance CBIZ's brand, client engagement, and growth. This role partners closely with office, service line, regional, and industry teams to deliver cohesive campaigns, high-impact events, and measurable results.

Essential Functions and Primary Duties

Strategy and planning

• Build and execute a marketing and communications plan aligned to regional priorities and enterprise campaigns.
• Support annual planning and budgeting; prioritize initiatives with local and industry leadership.

Campaigns and digital

• Lead integrated campaigns across email, web, social, and paid channels; ensure consistent messaging and brand standards.

Events and sponsorships

• Plan and manage seminars, conferences/tradeshows, sponsorships, and CBIZ-hosted events end-to-end (logistics, vendors, run-of-show).
• Coordinate pre/post-event outreach and follow-up

Measurement and optimization

• Track, measure, and communicate performance (pipeline, engagement, leads, wins); use insights to refine plans.

Collaboration and coordination

• Partner across services, regions, and industries to align priorities and share best practices.
• Serve as liaison between office/industry teams and the broader marketing organization.

Stakeholder engagement

• Build strong relationships with internal leaders and external partners; gather feedback to improve programs.

Team leadership

• Provide direction to junior team members and cross-functional contributors; foster a collaborative, results-driven culture.

Preferred Qualifications

• Bachelor's degree in marketing, Business, Communications, or a related field.
• 7+ years of experience in marketing, with a preference for B2B and professional services experience.
• Proven ability to manage and execute integrated marketing campaigns.
• Strong understanding of digital marketing tools and platforms, including CRM and marketing automation.
• Excellent communication, organizational, and project management skills.
• Ability to analyze data, draw insights, and translate them into actionable strategies.
• Experience collaborating across functions and managing stakeholder relationships.
• A proactive, solution-oriented mindset and a passion for growth and innovation.

Minimum Qualifications

• High School Diploma (or GED)
• Must have and preserve required licenses
• Proficient use of applicable technology
• Demonstrated ability to communicate verbally and in writing with all levels of an organization, both internally and externally
• Ability to travel as required by business