Free People Digital Optimization Analyst

Role SummaryFree People is looking for a Digital Optimization Analyst who possess a balance of analytical skills and strategic curiosity, and is equally comfortable pulling data and thinking about how it translates to the customer experience.This role plays an integral part in driving digital strategy by carrying out analyses and working closely with the larger Digital team and cross-functional partners to implement optimizations on the website and app that support customer acquisition and retention and drive topline brand growth. The Analyst will contribute to an environment of fact-based, data-driven decision-making within the Free People brand, leveraging URBN’s rich first-party data to uncover global trends across marketing and ecommerce.The Analytics team is part of the integrated Free People Digital Team which includes Marketing, Content, Consumer Insights and UX. We collaborate with a wide range of cross-functional teams and leadership across Free People and URBN to share action-oriented insights and drive the direct business.Role ResponsibilitiesPartner with web content, creative and merchandising teams to translate site performance data into actionable recommendations that inform product strategy, content decisions and customer experienceOwn analysis and ongoing monitoring of onsite features and content, personalization placements and browser journeys, surfacing insights that shape both editorial and algorithmic strategySupport category, trend and content page analysis, identifying patterns in engagement and conversion to guide merch and content decisionsContribute to the strategy, QA and performance analysis of FP’s personalization program managed through Dynamic Yield, including audience segmentation and campaign and placement logicDevelop, maintain and distribute recurring reports that give cross-functional partners clear visibility into site performance and key KPIsAnalyze browser behavior and purchase patterns across Free People’s site and app to understand customer mindset, identify patterns and friction points, and provide actionable recommendationsAssist in QA of onsite tagging and lead communication to flag and resolve issues Turn quantitative insights into qualitative recommendations and distill data down to actionable opportunities through clear delivery and communication skillsRole QualificationsQualifications:Bachelor’s degree in Marketing, Business, Statistics, Data Science, or a related fieldStrong aptitude for reading and understanding quantitative data with curiosity about how users behave and what drives their decisionsAt minimum two (2) years analyzing data and translating insights into stories with actionable recommendations, preferably in retail or ecommerce environmentExperience writing and executing queries in a database environment (SQL/SAS/R or similar)Advanced Microsoft Excel skillsExceptional attention to detail and strong ability to juggle multiple priorities at onceStrong communication skills to champion data in a creative organization Collaborative personality with the ability to also work independentlyAbility to thrive in a fast-paced, results-oriented organizationPreferred Skills:Experience using a data visualization tool (Tableau, Qlik, Looker, or similar)Experience with digital analytics applications (Google Analytics, Adobe Analytics, etc.) measuring site performance and engagementExperience partnering with creative or merchandising teams in a data or insights capacityProject management or cross-functional stakeholder coordination experience#LI-HP1 The PerksURBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit EEO StatementURBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.Job SummaryJob Family: MarketingEmployee Type: RegularPosition Type: Full-TimeRemote: No