ERS - Strategic Marketing Manager

Strategic Marketing Manager

The Strategic Marketing Manager is responsible for developing comprehensive programs that will drive measurable market growth for ERS and HVM. This role is responsible for identifying the appropriate segmentation and targets for growth, executing the marketing strategies needed to build awareness and capture sales opportunities, and collaborating with the Sales and Operations to pursue these growth opportunities. This role will also need to deliver against budget targets and measure and report on program KPIs.

The ideal candidate will have a deep understanding of the marketing lifecycle from market analysis to planning to execution. This role demonstrates a collaborative approach between sales and marketing and is designed for an innovative self-starter. The key responsibilities of this role include:

• Conduct market and competitive research and analysis to establish marketing strategies and new growth opportunities
• Develop market segmentation and positioning for areas of focus
• Develop service offerings to capture market opportunities
• Develop and execute go-to-market plans that deliver against specified business results and revenue targets
• Develop marketing programs to generate sales and drive revenue growth
• Serve as subject matter expert of assigned program(s)
• Execute marketing plans that include events, public relations, social media, digital marketing and branding
• Establish and deliver against marketing program KPIs
• Create regular reporting cadence for specific marketing performance
• Conduct internal and external customer research to gain insights for decision making
• Generate relevant content for use in thought-leadership and promotional materials that advance the brand
• Serve as subject matter expert (SME) for marketing and areas of responsibility
• Present at external events and internal training and meetings
• Deliver sales enablement training and assets to support sales cycle
• Engage with cross-functional teams including corporate marketing, legal, finance, operations and sales
• Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team.
• Perform other duties as assigned and applicable

Proficient with Microsoft Office suite (ie. Excel [especially], PowerPoint, Access, Word, Outlook)

Strong written, project management, and presentation skills

Strong communication skills to all levels of the organization from peers to executive management

Self-starter

Based in Westerville, OH

10% travel time required

Bachelor's degree in Marketing, Strategy, or related field required -- MBA preferred

Broad based understanding of marketing is essential. Knowledge of the electrical industry and power generation market is a plus.

Digital marketing experience is a plus

Experience with services marketing or product management

Experience with Pardot and Sharepoint is a plus

10-15 years of experience

Vertiv's Core Principals & Behaviors to help execute our Strategic Priorities:

Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.

Our Strategic Priorities:

• Customer Focus
• Operational Excellence
• High-Performance Culture
• Innovation
• Financial Strength

Our Behaviors:

• Own It
• Act With Urgency
• Foster a Customer-First Mindset
• Think Big and Execute
• Lead by Example
• Drive Continuous Improvement
• Learn and Seek Out Development

At Vertiv, we're on a mission to empower the people that will power the future. From a simple swipe to life-changing medicines, from push notifications to generative AI. We design, manufacture, and service the products and solutions that keep the world connected. With $6.9 billion in revenue, a strong customer base and global reach spanning nearly 70 countries, we are uniquely positioned to deliver greater value to our customers and create new opportunities for our people.

Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability.

No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.