Associate Brand Manager, Butterfinger

About the Role:

We have a current opening for an Associate Brand Manager, Butterfinger and are actively reviewing applications.

As the Associate Brand Manager, Butterfinger you'll contribute to the growth of the Butterfinger brand by analyzing performance, identifying opportunities, and helping deliver results against financial targets. Your understanding of retail trade dynamics will enable you to connect insights across channels and support the development of effective, forward-looking initiatives.

This position is hybrid, and will be based in our North American HQ in Parsippany, NJ.

Main Responsibilities:

• In-depth market and brand analysis to assist Brand Management in formulating brand strategy within a fast-moving consumer packaged goods category
• Provides routine brand performance updates
• Possesses solid project management skills from planning stage to execution and final assessment in order to achieve brand objectives and goals
• Prepares and creates engaging, meaningful and persuasive presentations
• Capacity to understand and interpret qualitative and quantitative research for business purposes
• Constantly monitors and tracks brand performance and initiatives
• Maintains full understanding of the competitive environment to assess impact on business
• Support innovation lead with artwork development
• Support development of consumer activation plans and manage execution
• Comfortable with multi-tasking in a fast-paced environment

• Lead day-to-day management of brand social media channels and coordinate influencer programs, ensuring brand consistency, strong execution, and alignment with campaign objectives

• Able to prioritize daily demands to meet tight deadlines
• Inter-departmental engagement with Trade marketing, Sales and Supply Chain to assist in the planning and execution of new initiatives
• Collaboration with legal department to safeguard company and use of its assets in interactions with third parties
• Able to efficiently manage relations with third party vendors (i.e.: graphic design agencies, research agencies, etc.), obtaining required output while minimizing costs

About You:

• Bachelors Degree in Business; Masters degree in Business is a plus
• 2-5 years experience in consumer packaged goods brand marketing
• Excellent analytical skills upon which to base decision-making
• Experience working in CPG
• Excellent verbal and written communication skills
• Proficiency in leveraging consumer data, with a strong preference for IRI; Nielsen proficiency also valued.

• Strong understanding of the U.S. retail environment, with familiarity across key channels and formats to support a brand focused on local jewel execution
• Familiarity with gaming culture, platforms, and trends; candidates who naturally understand gaming communities and behaviors are a plus
• Affinity with Digital / Social Media / Influencer

• Ability to manage and prioritize multiple projects within scheduled timelines
• Team player able to effectively interact and work with various functional departments
• Detail oriented
• Passion, energy and drive to work with world-class brands
• Motivation to advance in a merit-based, multinational organization
• Must be self-motivated and exhibit an entrepreneurial spirit
• Adaptable to Foreign culture
• Excellent computer skills: Microsoft Excel, PowerPoint, Word, Outlook; SAP knowledge a plus
• Product packaging development knowledge is a plus
• Exposure to P&L management is a plus

Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.

Our Benefits & Perks:

Careers with caring built in - discover our benefits here.

The base salary range for this position is $88,000.00 - $117,000.00 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.

Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.


Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.