Marketing Product Manager

Role Description

We're looking for a Product Marketing Manager to join our lean, high-impact marketing team. This is a pivotal role: you'll partner directly with the Sr. Director of Product Marketing to drive go-to-market execution and messaging across multiple product lines, verticals, and operating companies. This is not a strategy-only role — we need someone who can think strategically and execute independently, rolling up their sleeves to get things done in a fast-moving, high-volume environment. If you thrive on ownership, can manage multiple priorities without dropping the ball, and love turning complex products into compelling stories — this role is for you.

What You'll Own

• Product Launches
  • Lead end-to-end GTM execution for new product and feature launches across our portfolio.
  • Develop launch plans, coordinate cross-functional stakeholders, and drive on-time delivery of all launch assets.
  • Build and maintain core launch deliverables: positioning docs, messaging frameworks, campaign briefs, and sales tools.
• Campaign Execution
  • Own execution of thematic marketing campaigns (webinars, email, content, landing pages) from brief to launch.
  • Support development of buyer's guides, campaign messaging, and promotional materials across key verticals including paratransit, campus, and fleet.
• Sales Enablement
  • Build and maintain sales tools including pitch decks, 1-pagers, battle cards, talk tracks, and objection handling guides.
  • Partner with sales and customer success teams to ensure reps are equipped to sell and retain across all segments and operating companies.
• Content & Copywriting
  • Write clear, compelling copy across formats — emails, web pages, one-pagers, event materials, newsletters, and more.
  • Translate technical product capabilities into customer-facing value propositions that resonate with transit and public sector buyers.
• Market Research & Competitive Intel
  • Conduct customer interviews, win/loss analysis, and competitive research to inform messaging and positioning.
  • Synthesize market feedback into actionable insights for product and go-to-market teams.
  • Maintain and distribute competitive intelligence across sales and leadership.
• Cross-Functional Collaboration
  • Serve as a key connector between product, sales, customer success, and marketing.
  • Participate in product planning discussions to ensure market perspective is represented in roadmap decisions.
  • Coordinate with external partners and event teams on speaking sessions, sponsorships, and co-marketing initiatives.

Qualifications

• 3–6 years of product marketing experience in B2B SaaS.
• Experience planning and executing webinars end-to-end, including content development, speaker coordination, promotion, and follow-up.
• Proven ability to execute full GTM launches independently, from messaging through enablement.
• Strong writing and storytelling skills — you can make complex software simple and compelling.
• Experience building sales enablement assets that reps actually use.
• Comfortable operating in a fast-paced, lean team environment with multiple priorities in flight.
• Highly organized with strong project management instincts.

Requirements

• Pragmatic Marketing Certified (PMC) — strongly preferred.
• Experience in transit, public sector, fleet management, or adjacent industries.
• Familiarity with tools like HubSpot, Salesforce, and project management platforms.
• Experience conducting win/loss interviews and translating insights into competitive positioning.

Benefits

• High-visibility role with real ownership — not a support function.
• Work directly alongside senior leadership with room to grow.
• Remote-first culture with a collaborative, mission-driven team.
• Opportunity to shape the GTM motion for a growing portfolio of transit technology products.

Company Description

Transit Technologies is a leading provider of software solutions for the transit and transportation industry, helping agencies and operators modernize operations, improve rider experience, and drive efficiency. Our suite covers the full spectrum of transit operations — including Transit Demand Response, Transit Fixed Route & On Demand, Transit Asset Management, Transit Safety, Workforce Management, and Charter Management.