Senior Paid Social Manager

Role Description

Mentor and coach direct reports, guiding them on their professional journey. In addition to your own, you’ll help them manage a portfolio of clients, executing campaigns and coordinating with colleagues across marketing disciplines to drive collective success.

What You'll Do

• Strategize, develop, and simultaneously maintain multiple digital advertising campaigns for a portfolio of medium-to-enterprise sized businesses.
• Monitor the effectiveness of campaigns as they relate to client goals, conversions, and events.
• Update clients regularly as to the status of their digital initiatives.
• Prepare client deliverables from project kickoff documents to rolling reporting.
• Advise clients on how to best accomplish their business goals through digital advertising.
• Onboard, coach, and supervise junior reports as they develop the above competencies.
• Serve as a technical resource to other departments, committees, and your peers.
• Conceptualize, vocalize, and implement departmental process improvements.
• Assist with candidate interviews and the departmental hiring process.

Qualifications

• A minimum of 5-7 years managing paid advertising programs.
• Previous people management and/or team leadership experience.
• Thorough understanding of various paid social advertising tool sets such as Meta and LinkedIn.
• Proficiency in Google Sheets, Google Slides, and Google Docs.
• Deep understanding of analytics tools such as Google Analytics, Hubspot Analytics, or similar.
• Familiarity with WordPress or a similar CMS.
• Understanding of landing page best practices and optimization techniques.
• Experience with project management tools such as ClickUp, Asana, or Monday.com.
• Experience with pixeling and conversion tracking via Google Tag Manager or other means.
• Experience with reporting tools such as Google Data Studio, NinjaCat, TapClicks, or similar.
• Excellent written and verbal communication and presentation skills.
• Exceptional time management and organization skills.
• Ability to work both independently and in a team-oriented environment.
• Experience juggling multiple projects and paid advertising campaigns simultaneously.

Requirements

• Nice-to-Haves:
• Certifications in Meta Ads, Google Ads, or similar.
• Familiarity with Twitter Ads, Pinterest Ads, Reddit Ads, and/or TikTok Ads.
• Experience with Google Ads and/or Microsoft Ads.

Benefits

• Remote Workplace: Option to work at our office in Boston or remotely in select states.
• Paid Time Off: Generous paid vacation benefits that increase each year, 14 Company Holidays, and Summer Fridays.
• 401K + Match: 401K plan with 4% Safe Harbor employer match after one year of employment.
• Life Insurance Benefit: No-cost coverage for your family.
• Short Term Disability Benefit: Coverage for illness or injury that keeps you out of work.
• Healthcare: Competitive healthcare plans with significant employer coverage.
• Commuter Benefits: Pre-tax funds allocation towards your commute.
• Continuing Education: Access to webinars, learning platforms, and funding for conferences.