Marketing Director

The Marketing Director will oversee and provide strategic direction to staff in carrying out advertising, promotions, player development and entertainment for the resort. The position will work with operations to develop effective marketing and advertising programs that support all aspects of the resort including non-gaming amenities. Working closely with the Chief Marketing Officer and Shared Services, they will develop and execute short and long range advertising and marketing plans to enhance the opportunity for market share and profit growth.

• Bachelor’s degree in Marketing or Business and five (5) years of experience directing a professional marketing department or comparable management experience required.
• Proven success in areas of advertising, digital marketing, direct mail, social media, budgeting, financial planning, profitability, productivity and concept of development required.
• Proven experience creating, proofing and implementing direct marketing programs.
• Previous casino management experience preferred.
• Ability to conceptualize, create and execute promotions that entice patron visits and spend.
• Ability to analyze a patron’s spend habits and corresponding value to the resort.
• Experience in dealing with media agencies is preferred.

• Must be willing/able to work a varied work schedule in order to lead a 24/7 operation, including nights, weekends, and holidays.

• Must be able to stand/walk for up to eight (8) consecutive hours.

• Ability to effectively utilize conflict-resolution techniques.

• Ability to analyze and interpret departmental needs and results.

• Has the resiliency to deal with difficult guests in all types of business conditions and the ability to work effectively and courteously with fellow employees.

• Ability to maintain strict confidentiality including, but not limited to, employee data, player activity, claim activity, financial data, marketing plans, and policies.

• Ability to perform assigned duties under frequent time pressures and in an interruptive environment.

• Ability to use telephone, copy/fax machine, hand-held radio, and any department-specific equipment, tools, and computer software.

• Excellent computer skills in a Microsoft Windows environment. Must include Excel and skills in database management and record keeping.

• Ability to solve complex problems and maintain mental concentration for significant periods of time.

• Ability to perform a broad variety of tasks and deadlines with an irregular work schedule.

• Above average oral and written communication skills allowing effective communication with guests and all levels of employees.

• Ability to work in casino and office environment with excessive noise levels, bright lights, and smoke environment.

• Knowledge of all facilities and promotional events available to guests on property.

• Create public relations plans for property activities and product releases including use of social media
• In coordination with ECR Business Intelligence, develop and manage annual marketing plan for the resort, including direct mail, advertising, promotions and special events
• In coordination with ECR Business Intelligence, develop and manage short and long-range strategic marketing plans for Resort Club and Player Development
• Prepare and present the annual marketing plan
• Ensure satisfactory profit/loss ratios are attained for casino promotions
• Ensure completion of monthly competitor tracking information and oversee the shopping program
• Implement special programs for Elite and Classic Resort Club members to maximize profitability
• Oversee the development of offers, promotions and special events
• In coordination with ECR Marketing, develop the annual entertainment events plan and the execution of entertainment events during the year
• Work with agency and internal partners to schedule all types of advertising to reach desired demographics through digital media, direct mail, newspaper, radio, television, billboard, etc.
• Work with the ECR Digital Marketing Coordinator to develop quarterly and annual Digital Advertising, Social Media and Reputation Management goals. Ensure all creative is done in accordance with the brand guidelines for Elite Casino Resorts and the resort location.
• Provide internal signage and support to promote all outlets and promotions within the resort
• Continually search out new markets, identify consumer needs and effectively match and/or package existing products to meet needs.
• Provide on-going training to ensure staff is making sound reinvestment decisions and remain thoroughly knowledgeable of the card program, club benefits, resort amenities/promotions and all marketing programs and promotions.
• Oversee and administer policy and procedure for operational initiatives and event/promotional support.
• Work closely with operations to develop specific advertising plans to achieve each outlet’s annual goals
• Communicate all casino and outlet promotions and events to the ECR Business Intelligence team in the monthly marketing planning and proforma process
• Keep up on casino and non-gaming promotion performance and communicate results to the General Manager and Communicate all marketing updates and changes to the General Manager and Department Directors

• Provide feedback to General Manager regarding service levels, profitability and opportunities

• Ability to travel to other Elite Casino properties to understand their slot operations and assist with projects as necessary.

Manage expenses based on budgeted guidelines and business volumes to include payroll and staffing levels