Digital Marketing Intern

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. Develop and Execute Personalization Initiatives Throughout the Buyers Journey The Team and Role The Digital Account-based Marketing (ABM) Intern is a great opportunity to gain hands‑on experience in business‑to‑business (B2B) account-based marketing. Sitting within the Central Demand Generation team, you will focus on driving account expansion, higher engagement, and conversion, for a strategic selection of Global Accounts by delivering personalized experiences at every stage of the buyer journey. You will work on real‑world marketing initiatives, collaborate across teams, and gain exposure to the latest trends in media personalization, audience segmentation, and conversion optimization. Your Contribution Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and Just Do. These are the behaviors you’ll need for success at Logitech. In this role, you will play a vital role in driving a high‑priority Account‑Based Marketing campaign targeting a segment of global, high‑value accounts to drive pipeline acceleration and opportunity expansion. Responsibilities Campaign Development & Execution: Contribute to the design, launch, and optimization of campaigns aligned to key stages of the customer journey. Utilize Demandbase for audience segmentation and orchestrate multi‑touch engagement across paid media channels. Personalized Messaging & Creative Strategy: Leverage AI‑driven insights and account‑specific data to develop compelling ad creatives and messaging tailored to each stage of the buyer’s journey (awareness, consideration, decision) across diverse lines of business. Multi‑Channel Media Activation: Manage the trafficking of ads to different platforms, collaborating with vendors and agencies to ensure effective delivery to targeted audience segments. Cross‑Functional & Vendor Collaboration: Work closely with internal teams—including design, marketing operations, and analytics—as well as external partners and technology vendors, contributing to a seamless, unified go‑to‑market strategy. Performance Analysis & Optimization: Monitor campaign metrics and analyze performance data to generate actionable insights. Rapidly iterate and refine campaigns to improve engagement and conversion rates. A/B Testing & Continuous Improvement: Establish and execute a structured A/B testing program, experimenting with creative elements and messaging to determine what drives the best results for each targeted account segment. Qualifications Passion for account‑based marketing, including paid media strategies and audience segmentation. Familiarity with developing personalized messaging strategies and audience targeting. Strong analytical mindset with the ability to interpret marketing performance data. Experience with A/B testing methodologies and campaign iteration for optimization. Knowledge of paid media channels (paid social, display, content syndication, etc.). Excellent communication and collaboration skills. Self‑starter with a problem‑solving mindset and a keen interest in learning. Preferred Skills Experience with account‑based marketing platforms (Demandbase, Madison Logic, etc.). Ability to work cross‑functionally with marketing, design, and sales teams. Comfort with navigating dynamic and evolving marketing technologies. Education Currently pursuing a Bachelor’s degree in Marketing, Business, Digital Media, Data Analytics, or a related field. 3‑4 years completed in a relevant major preferred. What You’ll Gain Hands‑on experience designing and executing account‑based marketing campaigns, including Audience segmentation and multi‑channel engagement strategies. Practical skills in developing personalized messaging and creative assets using AI‑driven insights. Exposure to collaborating with cross‑functional teams and external vendors. Experience in analyzing campaign performance metrics, optimizing campaigns through A/B testing, and generating actionable insights to improve engagement and conversion rates. Mentorship and networking opportunities within a fast‑paced marketing team. The internship provides hands‑on experience in cutting‑edge account‑based marketing practices—uniting paid media, strategic personalization, and data‑informed optimization for enhanced account engagement and measurable results. This position offers an hourly rate typically between $28.00 and $33.00, commensurate with the level of the degree program in which the applicant is actively enrolled. Our hybrid work model allows employees to work remotely or on‑premises as needed. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or disability. If you require an accommodation to complete any part of the application process, you may contact us toll free at View phone number on click.appcast.io for assistance and we will get back to you as soon as possible. #J-18808-Ljbffr