Paid Social Media Specialist

Job Description

Job Description

PAID SOCIAL MEDIA SPECIALIST

Digital Marketing

Full Time, Salary

Job Family: HQ Support

Location: Austin, Tx HQ - in office position

Why Join Crunch Fitness – Undefeated Tribe?

We’re not just opening gyms, we’re building communities. Undefeated Tribe is the fastest-growing Crunch Fitness franchise group in the nation, proudly expanding across Texas, Oklahoma, New Mexico, Missouri, and Minnesota. Twice named Franchise of the Year (2021 & 2024), we’re on a mission to transform lives through fitness, wellness, and connection. With 100+ clubs planned by 2028, there’s never been a better time to grow your career with us!

Here’s why you’ll love being part of the Tribe:

Bold, High-Energy Culture
At Crunch Fitness, Undefeated Tribe, you’re not just an employee, you’re part of a team that thrives on hustle, creativity, and collaboration. We celebrate individuality and want voices like yours at the table.

Unbeatable Perks
Competitive pay, career advancement opportunities, and yes, a free Crunch Fitness membership. You’ll work in an environment built around health, strength, and community.

Unlimited Growth
With our rapid expansion, opportunities are everywhere. We invest in our people, promote from within, and give you the tools to level up your career faster than ever.

Join the Tribe. Find Your People. Build Your Future.

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Position Overview

We are seeking an experienced Paid Social Media Specialist with a proven track record managing high-budget paid media campaigns across paid social, paid search, and programmatic channels. This role is responsible for planning, executing, and optimizing multi-channel paid media programs with monthly budgets exceeding $50,000, driving lead generation and membership conversions across our growing club footprint. The ideal candidate is data-driven, performance-obsessed, and experienced managing significant media spend with measurable ROI.

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What You’ll Do:

The Paid Social Media Specialist will own and scale paid media campaigns across paid social (Meta, TikTok, Snapchat. This dynamic position requires deep platform expertise, a strong analytical mindset, and the ability to translate performance data into strategic action.

Our Paid Social Media Specialist supports our purpose "to enrich the lives of others through the power of well-being" by ensuring every marketing dollar is invested wisely and every campaign drives measurable results.

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What Success Looks Like:

• Paid social campaigns on Meta, TikTok, and Snapchat consistently hit or exceed lead, conversion, and ROI goals through active daily optimization.
• Reporting and tracking in HubSpot are accurate, timely, and clearly show what's working, what's not, and what to do next.
• You regularly test and refine creatives, audiences, bidding strategies, and landing pages – then scale what wins.
• Campaigns are aligned with brand and field marketing so messaging and visuals feel cohesive across channels and in clubs.
• Budgets of $50,000+ monthly are well managed with full accountability for pacing, efficiency (CPL, CPA, ROAS), and ROI.

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Responsibilities:

• Plan, develop, and execute high-budget paid media campaigns across paid social platforms (Meta, TikTok, Snapchat), aligned with overall marketing strategy.
• Own daily campaign management and optimization, including bid strategy, budget pacing, audience segmentation, and creative rotation to drive performance against KPIs.
• Manage and allocate significant monthly media budgets across channels, ensuring optimal spend efficiency and maximum ROI.
• Utilize HubSpot and other internal tracking tools for campaign tracking, lead management, attribution, and detailed performance reporting.
• Analyze campaign data across paid social and paid search channels to identify trends, insights, and scaling opportunities.
• Develop and execute A/B tests on ad creatives, audience targeting, bidding strategies, and landing pages to continuously improve performance.
• Prepare and present regular performance reports to stakeholders, providing actionable insights and clear recommendations on budget reallocation and campaign strategy.
• Collaborate with the marketing team to ensure paid media campaigns are fully integrated with organic social, email, and field marketing for a cohesive strategy.
• Collaborate with the brand team to develop and optimize compelling visual assets and copy for paid social and paid search.
• Stay current with platform updates, algorithm changes, and industry trends across paid social and paid search to continuously improve campaign effectiveness.

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Required Qualifications:

• Bachelor's degree from an accredited college or university in Marketing, Communications, Advertising, Business, or an analytical related field.
• 2+ years of hands-on experience managing paid social and/or paid search campaigns with monthly budgets of $50,000 or more.
• Proven track record of managing and optimizing paid media budgets at scale, with measurable results in lead generation, conversions, and ROI.
• Deep platform expertise in Meta Ads Manager (required); experience with TikTok Ads, Snapchat Ads, Google Ads, and/or Microsoft Ads strongly preferred.
• Experience with full-funnel paid media strategy spanning both paid social and paid search channels.
• Proficiency in campaign tracking, attribution, and reporting; familiarity with HubSpot is a strong plus.
• Strong analytical skills and experience interpreting performance data to make informed optimization and budget decisions.
• Excellent attention to detail – You are a QA Master across creatives, tracking, and reporting.
• Strong communication and presentation skills with the ability to translate data and performance metrics into actionable insights for stakeholders.
• Excellent organizational and project management skills, with the ability to manage multiple high-budget campaigns simultaneously in a fast-paced environment.

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Preferred Qualifications:

• Certified Meta Media Buyer and/or Google Ads certification.
• Experience managing paid search campaigns (Google Ads, Microsoft Ads) in addition to paid social.
• Experience with programmatic advertising or display networks.
• Familiarity with HubSpot for campaign tracking and lead management.
• Background in fitness, health & wellness, retail, or multi-location franchise marketing

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Travel:

• Up to 10% for new store opening events and club support

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Benefits

• Salaried Flexible PTO
• Paid Holidays
• Subsidized health insurance coverage (health, dental, vision) for full time positions
• Employer Paid Basic Life and AD&D
• HSA
• Voluntary Supplemental Life Insurance for employee, child, and spouse
• Free gym membership

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EQUAL OPPORTUNITY EMPLOYER

UDT is an Equal Opportunity Employer, a drug-free workplace, and complies with ADA regulations as applicable. UDT provides equal employment opportunities to all employees and employment applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Please note that Crunch Fitness - Undefeated Tribe does not offer visa sponsorship or support visa transfers for this position. Applicants must be authorized to work in the United States without the need for current or future visa sponsorship.

Join us in making Crunch Fitness the talk of the town! Apply now and be a driving force in transforming lives through fitness.