Marketing Manager

Plan and execute digital advertising campaigns, supporting audience targeting, creative development, reporting and performance optimization Manage social media marketing efforts, including content development, scheduling, and performance tracking to drive engagement and brand visibility Manage the branding, packaging, and publishing of training and support materials, ensuring accuracy, consistency, and alignment with brand voice and marketing standards Collaborate closely with internal teams and stakeholders to gather requirements and coordinate execution aligned with product releases and ongoing training initiatives Support partner marketing efforts, partner communications, and alignment of messaging and assets to drive pipeline opportunities Support product marketing initiatives, including messaging development, positioning, product launches, and the creation of collateral aligned to target personas Stay current on marketing technologies, industry trends, and best practices, proactively recommending enhancements to improve marketing capabilities across operations, digital channels, and brand experience Contribute to the development of marketing collateral and sales enablement tools, including the website content, landing pages, blogs, email campaigns, whitepapers, case studies, presentations, and social media assets Support the execution of integrated marketing initiatives, including events and webinars, digital campaigns, and lead generation programs Conduct research and analysis to identify industry trends, competitive insights, and content opportunities to inform marketing strategy and thought leadership initiatives Requirements Bachelor’s degree in marketing, communications, or related field 4-6 years of experience in marketing planning, execution, and marketing operations Experience in enterprise capture software, banking software, financial services, or fintechs strongly preferred Technically proficient across key marketing tools, including marketing automation platforms (HubSpot, Marketo, Pardot), CRM systems (Salesforce), design tools (Adobe Creative Cloud, Canva), web analytics (Google Analytics), and Microsoft Office (Word, Excel, PowerPoint, Outlook) Excellent project management skills, with the ability to manage multiple tasks and stakeholders simultaneously Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions Strong writing and editing skills, with the ability to tailor content for different audiences and channels, combined with creative thinking and strong attention to detail Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and support cross-functional initiatives Core Competencies Demonstrates expertise in digital advertising campaign execution, social media marketing, and content development, with a strong focus on data analysis and project management. Proficient in utilizing marketing automation tools and CRM systems to enhance marketing operations and drive brand visibility. Highest-signal resume keywords Digital Advertising Campaign Management Social Media Marketing Marketing Automation Platforms Project Management Data Analysis Hard Skills Marketing Planning Content Development Performance Optimization Branding Email Campaigns Web Analytics Research and Analysis Creative Development Lead Generation Collateral Creation Soft Skills Strong Communication Interpersonal Skills Creative Thinking Attention to Detail Collaboration Industry Keywords Financial Services Fintech Enterprise Capture Software Marketing Operations Brand Voice Tools & Technologies HubSpot Marketo Pardot Salesforce Adobe Creative Cloud Canva Google Analytics Microsoft Office #J-18808-Ljbffr