Director of Student Planning & Outreach

General Definition of Work The Director of Student Planning & Outreach, under minimal supervision, performs senior-level work with considerable decision-making leading the design, implementation, and continuous improvement of data-driven systems that support student assignment, enrollment, and planning strategies. The position leverages data analytics, automation, and digital tools to improve operational efficiency, inform decision-making, and enhance transparency across student planning processes. The role oversees enrollment projections, school boundaries, continuation patterns, and school choice processes while building scalable systems and workflows to support district-wide planning initiatives. The employee performs advanced work to carry out Board of Education policies and procedures under the direction of the Executive Director of Student Planning & Outreach. Qualifications To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Salary/Status Pay Grade 10 / Full-time, 12 months. Reports To Executive Director of Student Planning & Outreach. Place of Work The normal place of work is on the premises used by Charlotte-Mecklenburg Schools. Charlotte-Mecklenburg Schools reserves the right to require you to work at such other place(s) as it may reasonably require from time to time. Essential Functions Adhere to all state, federal, and local laws, policies, and procedures. Lead, manage, supervise, and evaluate assigned programs/staff. Investigate, analyze, and formulate methods for handling special projects/reports. Apply project management procedures and best practices to department initiatives. Continuously assess, design, and enhance data systems, tools, and workflows to improve efficiency, accuracy, and transparency in student planning processes. Prepare recommendations related to student assignment boundaries and continuation patterns. Develop and execute marketing and enrollment strategies (both short- and long-term) aligned with the goals and objectives of the district. Promote internal and external communication to improve transparency, access, and enrollment; develop enrollment projection and recruitment strategies. Cultivate relationships with key stakeholders, including families and community partners. In collaboration with Communications, develop marketing collateral. Utilize data analytics to track trends and inform decision-making. Conduct market research and demographic analysis. Monitor and participate in departmental budget development. Coordinate planning and outreach work across departments. Design, develop, and optimize data systems, dashboards, and tools to support student planning and enrollment processes. Identify opportunities to automate manual workflows and improve efficiency through technology solutions. Lead the integration and use of data platforms (e.g., GIS mapping tools, dashboards, data visualization tools). Collaborate to implement scalable technology solutions. Translate complex data into actionable insights to inform decisions and recommendations. Ensure data integrity, consistency, and accessibility across systems. Facilitate staff meetings and attend other related meetings as needed/required. Participate in professional development workshops and leadership training. Create an inclusive environment with positive communication/public relations. Perform related work as assigned or required. #J-18808-Ljbffr Charlotte-Mecklenburg Schools